Meet our booth partners
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Why should you visit us?
Masterclasses: Real-World Success
Get behind-the-scenes insights into how leading brands scale their digital growth. Join our Masterclasses to see practical strategies in action, including how Nolte Küchen optimized their digital ecosystem to boost conversions.
Great Conversations, Freshly Brewed
Expos are hectic, so make our booth your go-to oasis. Stop by Hall 6.1, Booth A029 to recharge, network with industry peers, and enjoy a premium espresso. Book a meeting with us ahead of time and you'll automatically enter a draw to win a free DMEXCO ticket.
Our Latest AI Features
Discover how Magnolia DXP balances human expertise with AI to scale intelligence. We will show you how our new Agentic AI features power better, faster content workflows by automating the busywork. See firsthand how your team can easily orchestrate impactful, personalized digital journeys.
Our Masterclasses
September 23 | 11:30 - 12:00 | MC7A
From Monolith to Brand Experience: How Nolte Küchen Drives Global Conversions with a DXP
Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like Nolte Küchen—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.
Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.
In this Masterclass, Michael Weiss (Nolte Küchen), Klaus Cloppenburg (synaigy), and Sebastian Stang (Magnolia) share how an uncompromising commitment to customer-centricity directly drives financial success—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.
Michael Weiss
Manager Digital Marketing / Online Kommunikation, Nolte Küchen
Klaus Cloppenburg
Managing Director, Synaigy
Sebastian Stang
Chief Revenue Officer, Magnolia
September 23 | 13:45 - 14:15 | MC7A
Winning Customer Experience in the Age of Agentic AI and Digital Governance
If nobody clicks, what's a website for?
For twenty years, the answer was simple: get found, get visited, get converted. That world is quietly ending—AI agents now read, summarize, and vouch for your brand before your customer ever reaches your site. The click is disappearing, and the website's job hasn't ended—it's changed: it's no longer built to be visited, but to be the definitive, reliable source that AI agents cite, quote, and act on.
This session unpacks what that shift demands—why accessible, well-built sites, not page views, are becoming the real currency of digital experience, and how agentic AI is already changing the way content gets built, orchestrated, and shipped at scale. You'll leave with a sharper answer to the question that opens this talk, and a clear view of what it takes to build a website worth citing.
Matthew Bebenek
Director, Global Presales, Solutions & Value Engineering, Siteimprove
Tobias Kerschbaum
Consulting Manager, Magnolia
DMEXCO PRE-EVENT
BE.INSIDE hosted by synaigy
TUESDAY, 22.09 | 17:30 | SMART VILLAGE COLOGNE
Before DMEXCO kicks off, let’s start the evening together: relaxed networking, great conversations, and inspiring ideas in a special atmosphere, right in the heart of Cologne.
Visit us hall 6.1, booth A029
The Magnolia experts are looking forward to meeting you at DMEXCO 2026, together with ]init[, Cloudinary, and Lemonize.
Magnolia combines the power of a composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow.
How do we do it?
- Consolidate: Our content hub gives access to all content in one place, allowing reuse across channels and preventing duplication.
- Connect: Powerful integrations connect any data source, application, or channel – today and in the future.
- Create: Unified authoring streamlines composition in one seamless workflow, regardless of content source.
Get to know Magnolia and win a DMEXCO free ticket!
Magnolia @ Dmexco
See you at DMEXCO 2026!
