About the event
Magnolia has been solving content problems for many years - in fact over 20 of them. Customers such as Avis Budget Group started their multi-lingual journey with Magnolia in 2013, Tesco 2016, Argos in 2017. Yet as a brand, Magnolia is still not a common one in the DXP/CMS landscape here in the UK. However, we continue to attract strong brands (RSPB, Post Office, Allwyn (National Lottery), Hastings Direct, Thomas Cook etc).... Why? And How can you help?
Kickstart has a parallel track - How the beautiful game (football of course) offers similarities in terms of competition, team and winning and as such the agenda represents the game in all its glory, told along the way by a talkSPORT broadcaster and an ex International Professional.
Expert speakers from:
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Watch the video
Questions that were answered:
- Who was the best commentator of football and why?
- Why is there so much procrastination in pressing the button on digital transformation?
- How do businesses generally see the future digital landscape?
- What indications are there for better sales conversion rates?
- Why has Magnolia only just changed its go to market message?
- How do you score a penalty?
Agenda
The agenda offers valuable industry intelligence, updates on Magnolia and stories from the good old days. Don’t be late - you will miss the intro…
A day in the life of a talkSPORT commentator
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Geoff Peters British sports commentator & broadcaster, talkSPORT radio
A welcome to Magnolia Kickstart & introduction to "FIFA 23"
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Darren Hitchcock General Manager, UKI, Magnolia
Insights from the Customer side, the politics, influencers, change - why are we always passing across the back?
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Basheer Shahul Chief Architect / CTO - Manufacturing
What’s the fix - surely there is a better way - we have been sideways passing for too long?
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Leigh Gammons CEO, Tangent
Data is guiding us - Stop searching for the worldy?
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Chris Coulson Group Marketing Director
What are we repeating because we know it works
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Joseph Page Regional Sales Manager, Magnolia -
Alistair Milne Regional Sales Manager, Magnolia
What is our philosophy, and how do we demonstrate what we stand for
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Anthony Poliseno CMO, Magnolia
Modern standards demand modern tactics
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Florian Sacharuk Product & Channel Manager PaaS, Magnolia
We will practise it until you’re competent (enablement = winning)
FIFA ‘23’ (win bonus)
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Annick Böhler IT Agile Project Manager, Magnolia -
Bogdan Lupu Partner Marketing Manager, Magnolia
Everybody wants to be a footballer
(Oh and to win)
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Jon Goodman Former professional footballer, Wimbledon, Millwall & Rep of IRE
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Keynote
Wie GARDENA mit Magnolia ein D2C Projekt umsetzt
In einer Zeit, in der sich der Einzelhandel zunehmend wandelt, wenden sich immer mehr Marken direkt an ihre Kunden. Als führende Gartenmarke hat GARDENA den D2C-Ansatz umgesetzt, und verbindet im 2022 gelaunchten Online-Shop eCommerce mit inspirierendem Content.
Wenn Sie Ihre Kunden direkt ansprechen wollen, müssen Sie Content neu definieren. Anders als im B2B Commerce erwarten Konsumenten relevante Inhalte, die einen Bezug zu ihrem täglichen Leben haben. Für internationale Marken mit einer breiten Produktpalette kann dieser Prozess eine Herausforderung sein.
In dieser Masterclass erfahren Sie:
- alles über die Arbeitsweise und die Prozesse bei der Entwicklung einer modernen Onlinepräsenz.
- wie Sie internationalen Content in einer mehrsprachigen multisite/multilanguage Umgebung verwalten.
- wie Sie Ihre Redakteure in die Lage versetzen, mit dem richtigen Tech-Stack und Live-Copy unabhängig von zu arbeiten.
- wie und warum GARDENA Magnolia als Headless CMS eingeführt hat.
How to find us
The location
The Stanley Building, 7 Pancras Square, 7 King's Blvd, London N1C 4AG
- By National Rail
Nearest stations are St.Pancras and Kings Cross or Euston, which includes an 8-minute walk or tube (refer below)
- By Tube
Nearest underground station is King's Cross St. Pancras via Circle, Piccadilly, Hammersmith & City, Northern, Metropolitan and Victoria