Omnichannel isn't just a buzzword anymore. As organizations have greatly matured over the last five years, it's become a very real part of their content strategy that is leading to seamless cross-channel experiences today while future-proofing content for tomorrow.
Yet, there's still plenty of mystery around what's possible with today's technology and where things are headed.
That's why we're syncing up Karen McGrane, Managing Partner of Bond Art + Science and industry expert on content strategy and user experience design, and Brian Warrick, General Manager of Magnolia Americas, for an insightful discussion on the state of omnichannel and how organizations can take it from aspiration to reality.
Join this webinar to learn:
- How omnichannel has evolved over the years and where it stands today
- Examples of companies effectively implementing omnichannel content to drive better digital experiences
- Which developments will impact organizations' omnichannel and content re-use strategies going forward
- The technology and strategic requirements needed to start moving from a multi-channel to a modern omnichannel approach
Brian WarrickGeneral Manager, Magnolia Americas at Magnolia
In over 10 years at Magnolia, Brian has helped some of the largest brands in North America achieve their digital experience goals. He sees today’s technology issues from both the tech and business sides, having held positions from systems administration to sales for companies with up to 50,000 employees.
Karen McGraneManaging Partner at Bond Art + Science
For more than fifteen years Karen has helped create more usable digital products through the power of user experience design and content strategy. She founded Bond Art + Science in 2006, and has led content strategy and information architecture engagements for The Atlantic, Fast Company, Franklin Templeton, and Marriott.