How Magnolia helped Dippin’ Dots seamlessly integrate with a more functional eCommerce tool

Sector

Consumer Brands

Country

United States

Partner

New integrations for a marketer-friendly headless CMS

Founded in Lexington, Kentucky, USA in 1988, Dippin’ Dots Inc., are the makers of Dippin’ Dots - an ice cream snack made of tiny beads of ice cream, yogurt, sherbet and flavored ice. Dippin’ Dots can be found in shopping centers, theme parks, stadiums, and entertainment venues across the United States. 

Dippin’ Dots needed to update their previous legacy eCommerce backend since it had become outdated and unable to incorporate modern payment methods. With Magnolia CMS, Dippin’ Dots was able to integrate a new eCommerce tool to handle the backend, without limiting the content creation capabilities of their marketers. 

The Challenge

Keeping up with future technologies

Dippin’ Dots had been using Magnolia for the last 10 years since Magnolia provided an easy, flexible way to manage content in conjunction with a highly customizable eCommerce tool. Unfortunately, the previous eCommerce tool struggled to cope with new modern payment methods like Apple Pay and Google Pay. Also, the checkout process couldn't be customized and made the customer experience inefficient.

They needed to upgrade to a new eCommerce tool that could handle things without losing Magnolia’s marketer-friendly headless capabilities. 

The Solution

Improving the customer experience

Crescendo chose to integrate SaaS eCommerce platform BigCommerce with Magnolia to provide the modern payment flexibility and meet the demands that customers had of their eCommerce experiences. 

BigCommerce was able to provide the eCommerce functionality that Dippin’ Dots needed and they could still rely on Magnolia for publishing and managing the content and other digital assets. Magnolia’s integration connectors made it possible to perform an engine swap of eCommerce tools, improving functionality without placing any new restrictions on what their marketers could do. 

The Result

A better shopping experience

With a successful eCommerce integration taking care of the backend, the Dippin’ Dots marketing team now have everything they need to build exceptional digital experiences for their customers. Magnolia has given them the ability to easily preview changes and then get out of the way.  

The non-technical marketing team can very quickly make new templates and content authors have the power to create those pages in a very flexible way with a wide selection of customizable components. 

关于可组合DXP的一切

我们已经为您收集了所有DXP资源。 了解如何开发DXP,并向他人学习如何组成完全适合您的需求的DXP。

Related Magnolia Features

All Features
与电商平台/后台集成

Magnolia 能够很好的帮助企业实现电商使用场景。

与电子商务系统进行集成
可视化单页应用程序 (SPA) 编辑

在前后端分离的项目中实现令人惊叹的客户体验。Magnolia 的可视化 SPA 编辑器让营销人员能够以拖拽模块的方式设计和预览 SPA,而无需 IT 的协助。

可视化单页应用程序 (SPA) 编辑器
前后端分离的 CMS

在同一个系统内管理内容,并发布到包括APP和网站在内的所有渠道中。了解 Magnolia 前后端分离系统的优势 - 无需牺牲创作体验和企业级功能。

前后端分离的 CMS

了解 Magnolia 可以为您的企业做些什么

请求根据您的业务需求量身定制的个人演示。