Convincing customers with virtual advisor
Hannoversche Lebensversicherung, a company of the VHV Group, is Germany’s oldest direct insurer. Since 1875, the company has been active on the market as a specialist for insurance, pensions and investments.
In 2016, the term life insurance pioneer decided to completely restructure its online offering. In doing so, Hannoversche opted for Magnolia’s CMS which was already in use at VHV Versicherung. The CMS enabled Hannoversche to develop a fully responsive and scalable platform, which uses integrated contact and advice functions to ensure a positive user experience.
Magnolia is very intuitive to operate and enables our editors to update content quickly. Plus, the CMS is extremely powerful, flexible and therefore perfectly suited for our ambitious platform.
For the implementation of the new B2C platform, Magnolia was the ideal basis: The open architecture of the CMS made it easy to integrate dialogue and contact functions as well as third-party tools.
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