Magnolia for travel
and tourism

The trip is only one part of your customers’ journey. Learn how Magnolia helps you engage at every touchpoint.


Dynamic content that sells vacations

The battle for travel consumers has never been more fierce. Brands that fail to innovate and adapt risk losing market share. Ticket Leisure Travel, the largest private travel agency in Scandinavia, uses Magnolia to make its web properties more dynamic and engaging. This has reduced time to market for new travel products and offered innovative services at a lower cost. 

Ryan Cotton, Head of Marketing, Thomas Cook

A big thank you to the Magnolia team. Our ability to get over a thousand pages of content live in a few months with one designer, two devs and a content team which was basically my evening job was testimony to the flexibility of the Magnolia platform. A big thank you to the UK Magnolia team led by Darren Hitchcock, and critically the expertise of Chris Jennings and his colleagues.

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Gain efficiency at global scale

Customer-centric value creation is made possible through the right data and technology. Avis Budget, a leading global provider of vehicle rental services, relies on Magnolia as its central content hub. Avis’ marketing team gets the level of standardization needed to manage a global brand, but also flexibility to support each market and effectively create new content without IT.

Create memorable experiences

Personalization and multichannel publishing enable you to create brand interactions that matter, in areas often filled with pain points., the top portal for tourism-related information about the Ticino region in Switzerland, revamped its traveller experience with a mobile-first web portal built on Magnolia and integrated with social media apps and interactive kiosk displays.


With Magnolia, we have the foundation we need to deliver innovative solutions to our leisure travel clients. Magnolia’s ease of use has enabled our staff to quickly bring new promotions and products to market, while its ease of integration has allowed us to take our online competitors on and match them, feature for feature, while beating them on price and variety due to our industry network.


Features for memorable experiences

Personalize and convert

Turn travellers into buyers: define segments and personas, adapt content to visitors according to their preferences and behavior, and target with tailored offers.

Test and optimize

Rapidly set up, A/B test and optimize landing pages, microsites and campaigns. You can re-use existing content and manage all campaign elements in one place.

Boost efficiency

Magnolia lets you build complete web pages in an intuitive fashion. Select the components you need, configure them as you wish, and place them where you want.

Integrate rich media

Streamline the creation and collaborative use of rich media and other assets in a centralized location. Access assets from a third-party DAM directly from Magnolia.

Broaden your reach on social

Spread your your stories and promotions all over social networks very quickly. Magnolia allows you to create content once and publish to multiple channels simultaneously with just one click.

Create once, publish everywhere

Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a travel destination, you only need to maintain it in one place.


Magnolia allows us to offer personalized experiences to our users, and the integration of social network tools gives us the opportunity to merge structured and editorial content. The current website speaks directly to current and prospective tourists, providing the information they need in an appealing new multichannel experience.


Technology that gives you an edge

Establish Content as a Service

Leverage Magnolia in a headless or decoupled approach to content and presentation, amplifying the reusability of content components across channels, and stay open to new channels and experiences.

Leverage flexibility

Magnolia's rich set of customization and integration points and flexibility to use in headless, headed or hybrid scenarios give you the capabilities to deliver optimal experiences across the customer journey.

Broaden your scale

Magnolia is highly scalable, allowing you to grow as your travel offering expands. Maintain stability and broaden your scale and agility with Magnolia Cloud, our platform-as-a-service (PaaS) offering.


Magnolia stood out in the evaluation process because it not only provided core content management functionality, but also served as a content platform. It has changed the way content is created and published for Avis Budget EMEA. Editors have a great deal of freedom to create content, and Magnolia's templating systems ensure that the content is displayed in an agreed standard way.


Travel & Tourism: How to Build Digital Experiences

Learn the key steps towards creating cutting-edge digital experiences for safety conscious travellers, passengers, and guests in the new travel landscape.

Discover more Read now about: Travel & Tourism: How to Build Digital Experiences

Design great customer journeys


Hyper personalization: watch our webinar on how to take your personalization efforts to the next level.


Using Magnolia in hybrid headless scenarios: empower both marketing and development teams.


Quickly and easily personalize website content, based on contact data from a marketing automation tool and a CMS.

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