Magnolia for travel

The trip is only one part of your customers’ journey. Learn how Magnolia helps you engage at every touchpoint.

ticket_thumb.jpg

Dynamic content that sells vacations

The battle for travel consumers has never been more fierce. Brands that fail to innovate and adapt risk losing market share. Ticket Leisure Travel, the largest private travel agency in Scandinavia, uses Magnolia to make its web properties more dynamic and engaging. This has reduced time to market for new travel products and offered innovative services at a lower cost. 

With Magnolia, we have the foundation we need to deliver innovative solutions to our leisure travel clients. Magnolia’s ease of use has enabled our staff to quickly bring new promotions and products to market, while its ease of integration has allowed us to take our online competitors on and match them, feature for feature, while beating them on price and variety due to our industry network.

Create memorable experiences

ticino_thumb1004x564.png

Personalization and multichannel publishing enable you to create brand interactions that matter, in areas often filled with pain points. Ticino.ch, the top portal for tourism-related information about the Ticino region in Switzerland, revamped its traveller experience with a mobile-first web portal built on Magnolia and integrated with social media apps and interactive kiosk displays.

Gain efficiency at global scale

Customer-centric value creation is made possible through the right data and technology. Avis Budget, a leading global provider of vehicle rental services, relies on Magnolia as its central content hub. Avis’ marketing team gets the level of standardization needed to manage a global brand, but also flexibility to support each market and effectively create new content without IT.

Interested in what Magnolia can do for you?

Learn more about how Magnolia can help your travel business create engaging customer experiences, or request pricing.

Features for memorable experiences


Personalize and convert

Turn travellers into buyers: define segments and personas, adapt content to visitors according to their preferences and behavior, and target with tailored offers.

 


Test and optimize

Rapidly set up, A/B test and optimize landing pages, microsites and campaigns. You can re-use existing content and manage all campaign elements in one place.

 


Boost efficiency

Magnolia lets you build complete web pages in an intuitive fashion. Select the components you need, configure them as you wish, and place them where you want.


Integrate rich media

Streamline the creation and collaborative use of rich media and other assets in a centralized location. Access assets from a third-party DAM directly from Magnolia.


Broaden your reach on social

Spread your your stories and promotions all over social networks very quickly. Magnolia allows you to create content once and publish to multiple channels simultaneously with just one click.


Create once, publish everywhere

Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a travel destination, you only need to maintain it in one place.

luca-preto.jpg

Magnolia allows us to offer personalized experiences to our users, and the integration of social network tools gives us the opportunity to merge structured and editorial content. The current website speaks directly to current and prospective tourists, providing the information they need in an appealing new multichannel experience.

Technology that gives you an edge


Establish Content as a Service

Leverage Magnolia in a headless or decoupled approach to content and presentation, amplifying the reusability of content components across channels, and stay open to new channels and experiences.


Leverage flexibility

Magnolia's rich set of customization and integration points and flexibility to use in headless, headed or hybrid scenarios give you the capabilities to deliver optimal experiences across the customer journey.


Broaden your scale

Magnolia is highly scalable, allowing you to grow as your travel offering expands. Maintain stability and broaden your scale and agility with Magnolia Cloud, our platform-as-a-service (PaaS) offering.

leon-koutsovasilis1.jpg

Magnolia stood out in the evaluation process because it not only provided core content management functionality, but also served as a content platform. It has changed the way content is created and published for Avis Budget EMEA. Editors have a great deal of freedom to create content, and Magnolia's templating systems ensure that the content is displayed in an agreed standard way.

Getting started with personalization

Personalization.png

Download your free guide and start personalizing your website: create personas, personalize, track and test. 

 

Using Magnolia in hybrid headless scenarios

Learn more on how Magnolia empowers both marketing and development teams in a hybrid headless approach.

Creating highly personalized customer experiences

Quickly and easily personalize website content, based on contact data from a marketing automation tool and a CMS.

Ready to start?

Contact us to discuss your travel business challenges and learn more in a demo tailored to your needs. 

To submit the form you need to enable javascript first

To find out how we handle and store your data, please have a look at our privacy policy. We won't send you any marketing emails without your permission and you can always update your preferences or opt out at any time.