‘Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research from leading content management (CMS) provider, Magnolia.
The Magnolia report, ‘The State of CMS: 2020 & Beyond’ incorporates a survey of over 200 marketers across both the UK and US to build a deeper understanding of what it is that businesses want and need from their CMS.
The researched revealed the top five priorities for marketers in 2020:
1. Speed of content creation (41%)
2. Easy customisation (41%)
3. Ease of use (38%)
4. Flexibility (30%)
5. Integration with systems (28%)
Despite these priorities, Magnolia’s research suggests that marketers rarely have the final say when selecting a CMS. Instead, IT teams are far more likely to make the decision based heavily on security, flexibility and back-end integrations.
Commenting on the research findings, Darren Hitchcock, General Manager at Magnolia said: “At a time when the definition of success is increasingly speed based—launch faster, innovate faster, improve faster—it’s no wonder that marketers are prioritising speed of content creation in the year ahead. If you don’t find a way to deliver in real time, customers will turn to someone else who can."
“That’s why, in 2020, marketers must invest in a solution that enables rapid content delivery and easy customisation. By adopting a CMS that places high priority on speed and usability, marketers can ensure they can deliver the best possible digital experience for the customer. At the same time, this experience shouldn’t come at the expense of security and other IT-related concerns. A good CMS must provide both speed and security in order to deliver real business value.”
Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks.
Global leaders such as Tesco, Avis, Generali and the New York Times all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.
Magnolia is a privately-held company, founded in 1997, with headquarters in Basel, Switzerland and subsidiaries around the globe.
This report incorporates data from a study of 100 in-house marketers in the US, 100 in-house marketers in the UK, 100 senior IT decision makers in the US and 100 senior IT professionals in the UK. The study was commissioned by Magnolia and conducted by independent research house Censuswide. The study was completed in June 2019.