Magnolia announced its ranking in The Forrester Wave™: Web Content Management Systems, Q4 2018 report, officially released by Forrester Research, Inc. on 15 November 2018.
Magnolia is a privately-held provider of enterprise content management systems, with its headquarters in Basel, Switzerland. The company has a global reach, with six regional offices serving customers in more than 100 countries throughout the world.
Rankings in current offering and strategy
The Forrester Wave™ is an industry-renowned independent report that evaluates top vendors of enterprise content management systems on the basis of carefully selected criteria. These include each vendor’s current product offering, strategy and market presence.
Magnolia has a new product vision that focuses on empowering marketing practitioners to get greater value and more insights from their connected tools, by leveraging Magnolia’s proven usability and integration strengths as well as transitioning towards harnessing the power of artificial intelligence, interoperability and cloud-based infrastructure.
According to the Forrester report, “[Magnolia’s] broader strategy is shifting heavily to embrace the marketing practitioner as version 6 promises a redesign focusing on drastic simplification in addition to lofty ambitions for AI/ML, CI/CD and content hub capabilities.”
Magnolia 6 launch now imminent
To support this new company vision, the next-generation Magnolia 6 is scheduled for release late November. The new Magnolia 6 features a completely new, clutter-free UI designed for exceptionally easy use, but also to ensure smooth dovetailing with many other digital systems and data sources.
The new system is specifically designed to enable seamless integration of data from many different sources. These can range from other content management systems to analytics, marketing automation or e-commerce platforms.
The aim is to make Magnolia an effective, intelligent content hub that provides marketing practitioners and content editors with relevant information and insights, so they can make quicker, better-informed decisions and do their jobs more effectively and more pleasurably. Ultimately, this enables enterprises to achieve a better return on their IT investments.
Since 2017, Magnolia has launched a key strategic shift towards systems interoperability, significantly improving the usability across Magnolia itself and any connected applications, catering for the practical needs of marketing users, content editors and other business practitioners.
“We’ve designed Magnolia 6 as a radical rethink of our well-known enterprise content management platform,” explains Magnolia’s Chief Marketing Officer Rasmus Skjoldan.
“We’re pleased that the 2018 Forrester Wave™ report has recognized us and we believe it highlights the market significance of our steps towards interconnectivity of systems and interoperability of information – all with a refreshingly clean user interface that makes it supremely easy to use as well as helping make sure the data has full practical value in business operations,” he says.
“We want to make it easier for organizations to move way beyond sharing data between applications, to enable people to get maximum practical benefit from these under-the-hood technical integrations. We want to move interoperability right into the realm of the practitioner’s experience, making content creation and optimization easier and more effective, with greater potential to create business value,” Rasmus Skjoldan continues.
For more information
If you’d like to read the full text of “The Forrester Wave™: Web Content Management Systems, Q4 2018” report, you can get a full, complimentary copy from the Magnolia website here.
If you’d like more information about Magnolia 6 and our forthcoming product development plans, please contact Magnolia’s Chief Marketing Officer Rasmus Skjoldan at email@example.com.