Magnolia for Travel and Tourism

The trip is only one part of your customers’ journey. Learn how Magnolia helps you engage at every touchpoint.

Technology that gives you an edge

Establish Content as a Service

Leverage Magnolia in a headless or decoupled approach to content and presentation, amplifying the reusability of content components across channels, and stay open to new channels and experiences.

Leverage flexibility

Magnolia's rich set of customization and integration points and flexibility to use in headless, headed or hybrid scenarios give you the capabilities to deliver optimal experiences across the customer journey.

Broaden your scale

Magnolia is highly scalable, allowing you to grow as your travel offering expands. Maintain stability and broaden your scale and agility with Magnolia Cloud, our platform-as-a-service (PaaS) offering.

Magnolia stood out in the evaluation process because it not only provided core content management functionality, but also served as a content platform. It has changed the way content is created and published for Avis Budget EMEA. Editors have a great deal of freedom to create content, and Magnolia's templating systems ensure that the content is displayed in an agreed standard way.
Leon Koutsovasilis

Leon Koutsovasilis

Co-Founder, Xaeus Blue (AVIS Implementation Partner)

Magnolia allows us to offer personalized experiences to our users, and the integration of social network tools gives us the opportunity to merge structured and editorial content. The current website speaks directly to current and prospective tourists, providing the information they need in an appealing new multichannel experience.
Luca Preto

Luca Preto

Online Manager, Ticino Turismo

With Magnolia, we have the foundation we need to deliver innovative solutions to our leisure travel clients. Magnolia’s ease of use has enabled our staff to quickly bring new promotions and products to market, while its ease of integration has allowed us to take our online competitors on and match them, feature for feature, while beating them on price and variety due to our industry network.
Katarina Sjögren Petrini

Katarina Sjögren Petrini

CEO, Travel Service


Features for memorable experiences

Personalize and convert

Turn travellers into buyers: define segments and personas, adapt content to visitors according to their preferences and behavior, and target with tailored offers.

Test and optimize

Rapidly set up, A/B test and optimize landing pages, microsites and campaigns. You can re-use existing content and manage all campaign elements in one place.

Boost efficiency

Magnolia lets you build complete web pages in an intuitive fashion. Select the components you need, configure them as you wish, and place them where you want.

Integrate rich media

Streamline the creation and collaborative use of rich media and other assets in a centralized location. Access assets from a third-party DAM directly from Magnolia.

Broaden your reach on social

Spread your your stories and promotions all over social networks very quickly. Magnolia allows you to create content once and publish to multiple channels simultaneously with just one click.

Create once, publish everywhere

Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a travel destination, you only need to maintain it in one place.

Discover all Magnolia Features

eBook: Travel and Tourism

How to Build Digital Experiences

Learn the key steps towards creating cutting-edge digital experiences for safety conscious travellers, passengers, and guests in the new travel landscape.

Download the Travel eBook

Read More

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Magnolia Case Studies

Learn how our customers are creating great digital experiences with Magnolia.

Case Studies
Magnolia Features

Magnolia allows you to manage all your content and media in one place, and create personalized experiences across multiple channels. See an overview of key capabilities and benefits.

All Features
Magnolia Connector Packs

Connector packs natively extend Magnolia into your other core digital systems. You get blueprints for easy integration, off-the-shelf connectors, and flexibility to change products at any time.

Connector Packs and Integrations

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