Meet Magnolia CMS

The platform that lets you master the challenges of modern digital experiences while slashing your time to market.

Go big. Create beauty. Keep control

Powerful and flexible content management

Brand communications are now more sophisticated and more fragmented. Magnolia's powerful CMS unifies your content and empowers you to create and optimize experiences in minutes, without the need to wait for IT.

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Boost revenue up to 40% with personalization

A unique experience for each visitor

Personalization lets you tailor your content to any customer journey and helps drive purchase decisions. You can deliver targeted content to your visitors based on where they are, what you know about them, and what's going on in the world. Magnolia clients gain up to a 40% increase in revenue by using personalization.

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Optimize engagement, accelerate conversions

Content insights

Don't guess what works. Know by using Magnolia's content insights to understand and improve the performance of your content, all in one workflow. Optimize your pages for search, easily conduct A/B or multivariate testing, and integrate with your analytics to get the best conversion results.

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Seamless customer journeys across channels

Cross-channel campaigns

Quickly create landing pages, microsites, and e-mails in Magnolia, and easily integrate your martech to deliver them across channels. Manage all of your experiences from just one place, gain real-time data insights, and optimize results even as you work.

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Magnolia features and packages

View our feature catalog to get a complete overview of what you can do with Magnolia CMS

Technology for success

Get ready – and stay ready – for future business with Magnolia's unmatched flexibility and speed to market.

Connect your systems around your customers and build your platform, your way. Magnolia's open architecture lets you integrate at ease, including microservices.


Use Magnolia in headless or hybrid architectures, without sacrificing enterprise CMS features. Magnolia comes with 80% more features than pure headless solutions.


Up to 100% of a Magnolia project can be done with front-end technology. Leverage modern frameworks like React, Angular or Vue and gain development speed.


Magnolia is cloud-ready and compatible with any cloud infrastructure. Deploy Magnolia in your cloud or go for Magnolia Cloud, our platform-as-a-service (PaaS) offering. 


Explore the new Magnolia 6

As well as turning up the power inside, we’ve made the new Magnolia a lot more elegant on the outside.

How our clients succeed with Magnolia

Award-winning print and design agency MOO delivers personalized experiences 7 times faster and boosts online revenue with Magnolia.

Highly rated by analysts

[Magnolia’s] broader strategy is shifting heavily to embrace the marketing practitioner as version 6 promises a redesign focusing on drastic simplification, in addition to lofty ambitions for AI/ML, CI/CD and content hub capabilities.

Get started now

Request your demo and explore Magnolia's capabilities.

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