Marketing automation and CRM integration with Magnolia

Integrate Magnolia with your marketing automation and CRM systems to get lead nurturing set up fast. Access key automation and CRM functionality directly from your website to create personalized web experiences based on customer data.


The power of integrating marketing automation,
CRM and e-commerce

CRM and marketing automation are highly valuable tools in their own right. But integrate them with Magnolia and you can transform your website into a lead-nurturing and personalized content experience engine. Integrate e-commerce into this solution and you can include increased sales to the list of benefits too.


1. Marketing automation

Leads are captured on the website and entered into an automatic and relevant program of emails and follow sales actions based on the lead scoring system.

2. CRM synchronization

Selected leads are synchronized with your CRM system to ensure sales team sees only the relevant contacts. Any changes they make or contacts they add are synchronized back to the marketing automation tool.

3. E-commerce integration

Online purchase data is shared across all systems to complete the user profile, influence the marketing automation program, inform sales and allow for a personalized web experience.


With Magnolia, lead generation and sales are up. We believe that the customer is now influencing our message rather than us going through a long development to then be able to deliver and see how the market reacts.

Chris Rankin, Marketing ManagerEyefinity


Magnolia connects with Salesforce to capture and enrich leads. This gives you the possiblity not only to capture more precise leads, but also to nurture leads by providing Salesforce with the data that leads are using. Magnolia's personalization feature can retrieve information from Salesforce to provide tailored content to web visitors, proving a richer user experience.


IBM Marketing Cloud

Magnolia’s IBM Marketing Cloud connector, built on Silverpop Engage, enables you to combine the powerful content editing tools and multi-channel support of Magnolia with IBM's cloud-based email marketing, lead-to-revenue management and mobile engagement solutions.

The IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions. By using it on the Magnolia platform, you'll be able to quickly design and automate compelling cross-channel experiences, while taking advantage of purpose-built analytics to deepen customer engagement.

Campaign Monitor

Campaign Monitor makes it easy for you to create, send, measure and optimize your email marketing campaigns. Magnolia's built-in newsletter functionality integrates with Campaign Monitor by default (but can easily support other email marketing tools.)



Magnolia allows you to replicate Eloqua web forms as Magnolia forms and resubmit data back to Eloqua. The module provides pre-configured templates for easy replication of web forms. Editors are able to add campaign forms directly into a website page, without having to edit Eloqua code snippets or embed forms taken from Eloqua.



Infusionsoft is a complete sales and marketing automation software for small businesses combining CRM, email marketing, lead capture and e-commerce.​

Users of Infusionsoft will be able to add campaign forms directly into a website page, without having to take code snippets or embed forms taken from Infusionsoft. Work directly from your website page to connect with Infusionsoft and let Magnolia's connector handle the backend work.


SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive. Sugar fuses the straightforward simplicity, mobility and social aspects of a consumer app with the business process optimization of a conventional CRM. With the Magnolia connector, you can create leads, add extra information about the leads, and generate forms from within your web pages. 


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