A paper for digital decision makers who want to take their virtual presence to the next level
In this paper we examine virtual presence management as an activity that integrates business systems and processes into the general Web content offering. We define the approach and introduce a scale for measuring virtual presence.
The Web is not what it used to be. It is no longer enough to build a static brochureware website. Today your business needs deep backend integration into custom business logic and into the heart of the organization to provide a unique experience to the customer or citizen. Virtual Presence, as we call the deep business integration into online channels, is becoming mainstream. You can master the requirements by using an open and flexible digital business platform like Magnolia.
Virtual Presence requires a fresh look at content management – less as a system to write and publish content and more as a platform to build integrated business solutions for the 21st century.