A paper for online marketers who want to learn about SEO best practices
This paper shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.
The purpose of SEO is to enhance the volume and quality of traffic directed to a website via search engine results. Search engines aim to provide users with the most relevant results, while webmasters attempt to tweak their sites in order to move it up in the rankings and attract profitable, organic traffic.
Today, SEO is practiced in a more cooperative environment in which search engines provide advice to webmasters. The engines will probably never fully disclose the algorithms that drive their crawlers but the fundamentals of SEO are firmly established.