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The time is right for personalization. Tools for doing this are widely available. Customer data has never been more accessible. Yet marketers are struggling with personalizing content. This paper gives CMOs, marketing managers and website managers an easy guide on how to do it.
Using an example from the travel and tourism industry, the guide outlines practical steps on getting started:
Almost any business or organization from large to small can benefit from simple personalization to get higher ROI, convert visitors into customers, or win repeat business. This guide shows you how to start with basic scenarios that you can build on using the tools that you have.