A paper for digital decision makers about challenges and opportunities in e-commerce
This paper is written for decision makers who are responsible for developing and managing digital presence and customer experience strategies at e-commerce websites, as well as those in the early phases of developing a digital sales strategy to complement brick-and-mortar operations.
To attract and retain their fickle audience, online retailers must constantly innovate, using all the tricks in their technological arsenal. Shoppers expect to find the products and supplementary information they’re looking for, regardless of which device they’re using or where they are. Retailers must meet these expectations by providing personalized, information-rich customer experiences that stretch across devices and screens and adapt to customer needs and goals. This is easier said than done. This white paper outlines some of the key challenges they face as they try to stay relevant.