How to create personalized web experiences

Download your free step-by-step guide and start personalizing your website.


This guide outlines practical steps on getting started with:

  • Creating personas
  • Grouping traits
  • Scaling and packaging content
  • Varying content in pages and components
  • Building relevant content around a marketing model
  • Personalizing based on behavior
  • Tracking and testing

To find out how we handle and store your data, please have a look at our privacy policy. We won't send you any marketing emails without your permission and you can always update your preferences or opt out at any time.