Magnolia has been solving content problems for many years - in fact over 20 of them. Customers such as Avis Budget Group started their multi-lingual journey with Magnolia in 2013, Tesco 2016, Argos in 2017. Yet as a brand, Magnolia is still not a common one in the DXP/CMS landscape here in the UK. However, we continue to attract strong brands (RSPB, Post Office, Allwyn (National Lottery), Hastings Direct, Thomas Cook etc).... Why? And How can you help?
Kickstart has a parallel track - How the beautiful game (football of course) offers similarities in terms of competition, team and winning and as such the agenda represents the game in all its glory, told along the way by a talkSPORT broadcaster and an ex International Professional.
Expert speakers from:
Watch the video
Questions that were answered:
Who was the best commentator of football and why?
Why is there so much procrastination in pressing the button on digital transformation?
How do businesses generally see the future digital landscape?
What indications are there for better sales conversion rates?
Why has Magnolia only just changed its go to market message?
How do you score a penalty?
Agenda
The agenda offers valuable industry intelligence, updates on Magnolia and stories from the good old days. Don’t be late - you will miss the intro…
12:30 ARRIVALS (Pre-match food & refreshments)
13:30 - 13:40
Kickstart
A day in the life of a talkSPORT commentator
Geoff PetersBritish sports commentator & broadcaster, talkSPORT radio
13:40 - 13:55
"FIFA 23"
A welcome to Magnolia Kickstart & introduction to "FIFA 23"
Darren HitchcockGeneral Manager, UKI, Magnolia
FIRST HALF (Defend or Attack - get around the back)
14:00 - 14:15
Why is it taking so long!!
Insights from the Customer side, the politics, influencers, change - why are we always passing across the back?
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