How to connect content and e-commerce

This free white paper will guide you through three main approaches to story-driven commerce.

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To create great digital experiences, you need engaging content. This guide takes e-commerce decision-makers through different approaches to content and commerce and gives pointers on how to find the best fit:

  • Merging content and commerce
  • Commerce front, content back
  • Content front, commerce back
  • Hybrid approach
  • Types of integration, including headless scenarios
  • Content capability checklist
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