How to innovate in insurance to support business model transformation

Read this Gartner® report to find out about better distribution and preventative insurance and why insurers should build their futures on platform technology and digital integration.

Hero blue

A digital experience platform (DXP) can help incumbent insurers achieve their innovation goals and build stronger customer relationships.

While many insurers talk about innovation, few are truly transforming their businesses and consolidating their role in a changing marketplace.

In today’s digital economy, it takes more than piecemeal innovation to stay relevant and competitive, especially with the growth of insurtech and alternative business models.
That’s why incumbents need a radical approach. To succeed, they must understand and develop three vital innovation models:

  • Product and distribution innovation
  • Customer value proposition innovation
  • Organizational vision innovation

Learn more about it in the report...

Magnolia for insurers

Discover how Magnolia enables business model transformation for insurers. A DXP will help established insurers build on their core strengths. With Magnolia, you’ll stay ahead and enhance every customer touchpoint.

About the report

Gartner, How to Innovate in Insurance to Support Business Model Transformation, Kimberly Harris-Ferrante,  16 September 2022


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.