Content management across channels

Magnolia provides a sophisticated yet easy to use content management system. Authors can create content quickly and effortlessly and publish it across channels in minutes.

Content creation abstract illustration

Content management for the mobile workforce

Mobile technology continues to change how we consume and create content on a daily basis. That’s why Magnolia allows you to create and manage content on the tablet, just as easily as on the desktop.

Navigate between Magnolia apps just as you would on your smartphone. Whether you're at the desktop or on the move, choose from your own customized content apps to add and publish content.

Instant mobile sites and preview

Create once, publish everywhere

Magnolia takes your single source content and automatically applies a mobile theme. This renders your content suitable for mobile devices and other channels.

Magnolia's mobile site preview allows you to visualize your content on mobile devices before activating it. You can even create your own customized previews for any other devices or digital content channels.

Airbus Group goes mobile

Watch how Airbus Group used Magnolia's web content management to implement its mobile site strategy and publish its global content seamlessly and cost-effectively across a wide range of mobile devices.


Advanced personalization



Find data

Collect user data like geographic and demographic data, browsing behavior, social media interests and even user data stored in other third party systems such as CRM tools and E-commerce platforms.

Segment visitors

Build a centralized repository of your digital audience’s traits, such as age, location and gender. Then quickly reuse these traits to create and deploy personalized campaigns and landing pages (for example, separate landing pages for visitors from different countries.) Edit and publish personalized pages in just a few clicks.

Personalize their experience

Finally, engage customers and visitors with relevant, personalized content. Increase sale and conversions by defining specific content for the various segments or individuals. 

Powerful content management at your fingertips

WYSIWYG editor

Magnolia gives content editing power back to marketing teams. The content management user interface allows editors to navigate to pages and edit them directly in the browser, with a constant preview of how the content will appear. There's no need for development or IT support.

Digital asset management (DAM)

Manage all your images and media assets in an easy-to-access, central storage system (DAM). Structure your assets as you like and simply link to them from the pages. You can even edit files, move them around and rename them without having to worry about broken links. 

Work with your tools

Magnolia connects with a large range of e-commerce, analytics, marketing automation, social media, CRM and ERP tools. This highly flexible and best-practice approach allows you to create completely customized and cost-effective web projects.


Collaboration and workflows

Stay up to date with the pulse

Stay up to date with a continuous activity feed and discreet notifications. Get updates on content status, comments, requests and warnings, as well as statistics and analytics. Understand what is relevant for your audience to become more relevant to them.

Customizable workflow

A four-eye, enterprise-ready workflow comes built in with Magnolia, but this can be customized and extended as needed, for unlimited numbers of authors. Define who should be notified and what actions made available to them for any given site activity.

Middle East's biggest news channel publishes content within 3 minutes

With our previous system it took 10-15 minutes to get a news feature online. With Magnolia this has been reduced to less than three minutes.

Karim Morgan, CMS architect and project leadAl Arabiya

More authoring support

Version all content

To avoid any lost content, Magnolia content is automatically versioned. Authors can compare and restore previous page versions as and when needed.

Make your search fruitful

Authors and visitors can search through accessible information or retrieve content by typed meta-data information (such as author, year, keywords or any other information.)

Define look and feel

A theme specifies the look and feel of a Magnolia website and keeps the layout and content separate. Themes are managed independently from editorial content. This makes it easy to change the look and feel of your website without messing up your content.

Schedule publishing

Magnolia allows you to publish or unpublish content based on date and time. Maximum flexibility for relevance planning.

Tag and categorize

With tagging and categorization, editors can display items in grouped lists for hierarchical navigation or access through a category cloud. Categorization allows you to build highly dynamic, interactive sites.

Include your followers

Acknowledging your fans and followers and their opinions is of great value to them - and you. Make user-generated content available - for example by using a forum, allowing comments, and integrating social media.

Find out more in our feature screencasts

Try out editing on Magnolia's demo site

Demo site Contact us Free trial