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Retailers have become accustomed to a standard way of working, such as centred on a page template, integrated into a commerce platform etc., this results in delays before release cycles, rigid working models and ongoing IT costs. Bringing products to life and offering a more engaging experience is the new battleground but the key is doing it in as an efficient way as possible.
Never has the need to arrest this inertia been more prevalent: create agile and dynamic working practices around product, content and commerce and bring much-needed velocity to the business. This webinar looks behind the glass and explores how to reduce the level of effort that goes into the experience.
A unique 20-year history in content and commerce, seeing the evolutions of both CMS and eCommerce sectors and how they properly merge today. Experienced across all aspects of acquisition, conversion and retention solutions and the changing demands of mobile, personalisation, discovery and communication.LinkedIn
With more than two decades of ecommerce industry experience, Jim is leading the BigCommerce European operations, working to extend BigCommerce’s presence in continental Europe, the Middle East, and Africa. Herbert has held leadership roles at AyataCommerce, Digitas, Zetman, Greenlight Commerce and Practiv.LinkedIn