Adapt content to visitors according to their preferences, needs and behavior by leveraging customer data. Define the audience by individual traits or segment your visitors into meaningful groups. With personalization, your visitors will only see relevant content, raising engagement and conversion.
Engage your customers with relevant, personalized content
Improve your customer experience with our sophisticated personalization tools. Increase conversions by precisely targeting and delivering relevant content to your website visitors.
A Harris Interactive study found that nearly 75% of online consumers get frustrated when they see website content that is unconnected with their interests. Personalization offers a solution to this, by adapting content to visitors according to their preferences, needs and behavior. With personalization, your visitors will only see relevant content, raising engagement and conversion.
Benefits for businesses
Increase conversions and sales with relevant, tailored communication. Build brand loyalty and engagement by leveraging customer data to intelligently improve the customer experience. Rapidly implement new engagement-based marketing strategies across channels without IT involvement.
Benefits for developers
Create custom traits by connecting data from multiple sources, including third-party web analytics and engagement services. Easily add new features (or extend existing ones) with an Apps-driven integration approach. Leverage Magnolia’s UX framework to deliver solutions that work seamlessly on both mobile and desktop.