The main advantage of component personalization is that you can make small changes and increase the relevance of content in a scalable way. There is often a need to personalize items that are smaller than a page. Combine personalization with Magnolia apps to create modular reusable pieces of content that you can reassemble to meet personalization needs, solving the content scalability problem at its source. An added value is the possibility to hide the original component if the audience doesn't match, allowing you to offer exclusive content to visitors. Functionally, page and component personalization are the same. Editors need no additional skills to use component personalization. 

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