Jesús Moreno's Interview
Country Manager, AB Tasty

Jesús Moreno

1. At Magnolia Amplify 2019 you will talk about CRO (Conversion Rate Optimization) and the role of the A / B testings to increase conversion. What can you tell us about your presentation?. How does it fit with this year's theme: Magnolia 006: License to innovate?

Since we used AB Tasty, our CRO, the user experience on Prosegur's website have taken an exponential leap. We used to have extremely complex processes that took weeks to design and implement tests ... And now, with the tools of AB Tasty, we are launching new tests practically every week. The continuous Test & Learn helped us to make many experiments: everything we do is tested, even a simple copy change. Another advantage is that we can dispense with all the traditional part of design and implementation of a test before doing it; that is to say, a person can use these A / B testing tools without having technical knowledge. This allows us to have many tests running at the same time and publish the modifications that have been tested (and validated) by the users, which translates into a notable increase in the return on investment. Magnolia Amplify theme, “License to innovate,” perfectly summarizes the mentality that every brand, regardless of its size, client portfolio or sector, should follow: adopting testing is the key to the future!.  Without innovation, without test, without changing the way you get to know your users ... every company will be obsolete. The expectations of today's consumers are higher than ever: how do you expect them to remain true to your brand without offering them the best of you? Improve the positioning of your company, optimize the user experience and engagement ... Everything can be summed up in three words: Test & Learn. Continuous optimization is the key for having a sustainable and remarkably more efficient testing model, finding the secret of its success in making small and constant changes (and implementing tests). The more competitive the market becomes, the more relevant it is to do everything you can so that the customer understands which brand he knows best and who he should buy. Are you ready to start?

2. You are not only sponsors at Magnolia Amplify, but you also have a common client with Magnolia who is going to tell your success story: Prosegur. What would you tell about the event to those who are thinking of attending this year too?

Nowadays, the leading companies are those who perform the highest number of tests. Regardless the size of your team, your brand and who your ideal customers are, testing will help you to multiply conversions and optimize your user experience. It is the perfect opportunity to discover all the benefits that these experiments can offer to your company, your customers and your pages. Magnolia Amplify, is the best opportunity to create the perfect arguments to convince your company of how much you can benefit from testing (and, in particular, the Test & Learn methodology), exploring success stories of companies that are triumphing in their respective sectors, from automotive to travel. You will learn how clients of Magnolia and AB Tasty have transformed their companies and have significantly improved their results, performing the tests in the most efficient ways. Every brand can benefit from testing because they have all have measurable objectives. Attend to Magnolia Amplify and discover how to improve your conversion rate, and much more!

3. In your experience, which factors are usually the most relevant when starting a CRO project? Do you think that these factors vary according to the sector?

Every website is created with measurable goals, which means that everyone can benefit from A / B testing, regardless of their sector. If there is something you want to achieve, there will be something you can improve with testing. The key to the success of these experiments is simply to identify what you can optimize on your website, an effort that improves significantly when the entire company participates. Encourage your entire team to get new ideas! In world of the CRO, the largest area of ​​growth focuses on the emotions of the users. Are you able to connect with your customers through your brand? It is important to remember that each interaction, both in physical stores and online, will affect the image of your brand. CRO offers you the opportunity to optimize the user experience, continuously adjusting your messages, presentations, pages ... to always show the best version of you. These are some of the best CRO practices for all sectors: perform a single test at the same time (this will facilitate the interpretation of the results); adapt the number of variations to the volume of traffic (as a general rule, the less traffic your page has, the less variations you should create); and let the test be active long enough (user behavior may vary depending on the day of the week, and even the time they visit your page; we recommend that each test lasts at least two weeks ).

Discover here more tips and best practices for A / B testing.

4. Lastly, please tells us a little bit about you and AB Tasty.

AB Tasty is an all-in-one platform for optimization of conversion rates, engagement and web personalization. Created for all professionals, where you can implement experiments without relying on technical teams. We are equipped with all the tools you need to perform tests that will allow you to understand your users and their behavior on your website, so you can adapt their experience. With more than 15 years of experience in international business and technology, I have been introducing AB Tasty in the Spanish, Italian and Portuguese markets for more than three years. I have helped companies in their task of increasing conversion rates, always based on the benefits of Test & Learn (the continuous optimization approach) and the CRO (Conversion Rate Optimization).

 

 

 

 

 

Jesús Moreno's Interview
Country Manager, AB Tasty

1. At Magnolia Amplify 2019 you will talk about CRO (Conversion Rate Optimization) and the role of the A / B testings to increase conversion. What can you tell us about your presentation?. How does it fit with this year's theme: Magnolia 006: License to innovate?

Since we used AB Tasty, our CRO, the user experience on Prosegur's website have taken an exponential leap. We used to have extremely complex processes that took weeks to design and implement tests ... And now, with the tools of AB Tasty, we are launching new tests practically every week. The continuous Test & Learn helped us to make many experiments: everything we do is tested, even a simple copy change. Another advantage is that we can dispense with all the traditional part of design and implementation of a test before doing it; that is to say, a person can use these A / B testing tools without having technical knowledge. This allows us to have many tests running at the same time and publish the modifications that have been tested (and validated) by the users, which translates into a notable increase in the return on investment. Magnolia Amplify theme, “License to innovate,” perfectly summarizes the mentality that every brand, regardless of its size, client portfolio or sector, should follow: adopting testing is the key to the future!.  Without innovation, without test, without changing the way you get to know your users ... every company will be obsolete. The expectations of today's consumers are higher than ever: how do you expect them to remain true to your brand without offering them the best of you? Improve the positioning of your company, optimize the user experience and engagement ... Everything can be summed up in three words: Test & Learn. Continuous optimization is the key for having a sustainable and remarkably more efficient testing model, finding the secret of its success in making small and constant changes (and implementing tests). The more competitive the market becomes, the more relevant it is to do everything you can so that the customer understands which brand he knows best and who he should buy. Are you ready to start?

2. You are not only sponsors at Magnolia Amplify, but you also have a common client with Magnolia who is going to tell your success story: Prosegur. What would you tell about the event to those who are thinking of attending this year too?

Nowadays, the leading companies are those who perform the highest number of tests. Regardless the size of your team, your brand and who your ideal customers are, testing will help you to multiply conversions and optimize your user experience. It is the perfect opportunity to discover all the benefits that these experiments can offer to your company, your customers and your pages. Magnolia Amplify, is the best opportunity to create the perfect arguments to convince your company of how much you can benefit from testing (and, in particular, the Test & Learn methodology), exploring success stories of companies that are triumphing in their respective sectors, from automotive to travel. You will learn how clients of Magnolia and AB Tasty have transformed their companies and have significantly improved their results, performing the tests in the most efficient ways. Every brand can benefit from testing because they have all have measurable objectives. Attend to Magnolia Amplify and discover how to improve your conversion rate, and much more!

3. In your experience, which factors are usually the most relevant when starting a CRO project? Do you think that these factors vary according to the sector?

Every website is created with measurable goals, which means that everyone can benefit from A / B testing, regardless of their sector. If there is something you want to achieve, there will be something you can improve with testing. The key to the success of these experiments is simply to identify what you can optimize on your website, an effort that improves significantly when the entire company participates. Encourage your entire team to get new ideas! In world of the CRO, the largest area of ​​growth focuses on the emotions of the users. Are you able to connect with your customers through your brand? It is important to remember that each interaction, both in physical stores and online, will affect the image of your brand. CRO offers you the opportunity to optimize the user experience, continuously adjusting your messages, presentations, pages ... to always show the best version of you. These are some of the best CRO practices for all sectors: perform a single test at the same time (this will facilitate the interpretation of the results); adapt the number of variations to the volume of traffic (as a general rule, the less traffic your page has, the less variations you should create); and let the test be active long enough (user behavior may vary depending on the day of the week, and even the time they visit your page; we recommend that each test lasts at least two weeks ).

Discover here more tips and best practices for A / B testing.

4. Lastly, please tells us a little bit about you and AB Tasty.

AB Tasty is an all-in-one platform for optimization of conversion rates, engagement and web personalization. Created for all professionals, where you can implement experiments without relying on technical teams. We are equipped with all the tools you need to perform tests that will allow you to understand your users and their behavior on your website, so you can adapt their experience. With more than 15 years of experience in international business and technology, I have been introducing AB Tasty in the Spanish, Italian and Portuguese markets for more than three years. I have helped companies in their task of increasing conversion rates, always based on the benefits of Test & Learn (the continuous optimization approach) and the CRO (Conversion Rate Optimization).