Purpose of the mission

Attend Magnolia Amplify 2019, where more than 300 Technology and Digital Marketing professionals will debate the innovation process, digital transformation and how to create the optimal user experience, engagement and brand positioning in an increasingly competitive market.

Magnolia Amplify is the right place to build your network and exchange knowledge with expert professionals in the digital economy landscape.

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Key speakers

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Antonio López de Ávila

CEO at Tourism Data Driven Solutions (TDDS)
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Lluís Altés

Director at Digital Enterprise Show (DES) and Digital Expert

Successful missions to be presented

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Featured interviews

Óscar Riolobos

Óscar Riolobos

Web Business Manager, Air Europa

Oscar Riolobos joined Air Europa 4 years ago as a Bbusiness Manager in the web department, few months after the current platform was launched. During his transition at Air Europa, has worked on expanding the Ecommerce team, improving the platform and the customer experience by doubling the share of the digital channels of the company.

Jesús Moreno

Jesús Moreno

Country Manager, AB Tasty

With more than 15 years of experience in international business and technology, Jesús Moreno has been introducing AB Tasty in the Spanish, Italian and Portuguese markets for more than three years. During this time, he has helped companies in their task of increasing conversion rates, always based on the benefits of Test & Learn (the continuous optimization approach) and the CRO (Conversion Rate Optimization).

Rubén Ávila

Rubén Ávila

Business Applications Competence Center Manager, Applus

Rubén Ávila is the responsible for the Business Application Competence Center, where one of his daily challenges is to understand the business requires in terms of IT and how to solve the various situations that arise with the tools that the company owns by being cost and time effective.

Ali Khan Muhammad

Ali Khan Muhammad

IT Digital Solutions Manager, TUI Group

Ali has an engineering background, with more than 14 years of experience within travel industry, working in each aspect of the Hotels industry, Transfer, Rent a Cars, Flights, and Tours & Activities. In these years he worked as a Programmer, Technical Analyst, Business analyst, Integration manager, Architect, etc. Ali started his exciting journey with TUI destination experience 4 years ago, when the company was planning its digital strategy.

Chema Piedrafita

Chema Piedrafita

Online Marketing Director, Prosegur

For the last 3 years, Chema Piedrafita has been the Online Marketing Director at Prosegur Alarmas. He combines his day to day at Prosegur with the teaching of Digital Marketing in different Universities and Business Schools. Also he published a SEO and SEM book. With more than 170,000 employees, and in the process of digital transformation, Prosegur has been leader in Spain for more than 30 years and the third largest security company worldwide.

David Caviedes Márquez

David Caviedes Márquez

Technical Leader in the expert center of CSP (Content Solutions Platforms), atSistemas

 

With a degree in Computer Technical Engineering and with a master's degree in web and mobile application development from the University of Seville, David is an enthusiast of new technologies. He currently works as a Technical Leader in the expert center of CSP (Content Solutions Platforms) of atSistemas, specialized in Magnolia. He was one of the first people in Spain to obtain certification in Magnolia. Also he coordinates a team of expert developers in Magnolia regarding technical level in Spain in a company like atSistemas that already has more than 1300 employees, promoting responsible growth that in 2018 was more than 27% compared to the previous year. Outside of work he is a fan of motorcycling, in addition to a great passion for sports, practicing since childhood: swimming, basketball, running, cycling, tennis, paddle tennis, and for more than 10 years, triathlon.

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Agenda

Welcome coffee and accreditations

The mission will begin with a welcome coffee and networking.

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Welcome speech

Welcome speech and introduction by Miguel Abreu, CEO at Magnolia Spain.

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The era of Smart Tourism

Keynote Speaker: Antonio López de Ávila, CEO Tourism Data Driven Solutions (TDDS). Consult the Internet before making a trip, download a mobile application that allows you to know more about the destination and improve the experience, “tweet” or post photos and experiences on Facebook or Instagram… Information and communications technologies (ICT) have revolutionized not only the way we plan and book trips, but also the way we enjoy and share them. Welcome to the Era of Smart Tourism!

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Success story Applus and atSistemas: Silent migration in the ICT of Applus

Rubén Ávila, Business Applications Competence Center Manager, Applus and David Caviedes, Technical Lider CSP, atSistemas

Learn more Learn more about: Success story Applus and atSistemas: Silent migration in the ICT of Applus

Coffee and networking

Visit the exhibition area and enjoy coffee.

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Success story: TUI

Ali Khan Muhammad, IT Digital Solutions Manager, TUI Group

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Success story: Intrend (Max Mara Fashion Group)

Luca Pelli, Head of IT, Max Mara Fashion Group

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A new communication channel: voice assistants and Magnolia

Luis Manuel Gonzaga, Service Manager Digital Experience, VASS

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Coffee and networking

Visit the exhibition area and enjoy coffee.

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Success story: Prosegur

Chema Piedrafita, Online Marketing Directo, Prosegur

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Success story: Air Europa

Óscar Riolobos, Web Business Manager, Air Europa and Silvia Barrosso, UX Manager, Air Europa

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How to accelerate the performance of digital transformation in your organization

Keynote Speaker: Lluís Altés, Director at DES and Digital Expert. We have been talking about digital transformation for years and the opportunities and threats it represents for all types of organizations. If people are disintermediating this sector, modern monopolies result. Companies that do not transform will die. But if you take advantage of the value of information you can create new business models that will make you resistant to the future. The reality is we already have many examples of companies around the world that have successfully transformed and increased their social and economic profitability. In this presentation, Altés will talk about the law of digital transformation and the three fundamental gears that after launch will have a real impact on an organization. These three basic parts of the digital transformation engine are: People: Employees, Clients and Digital Leadership. Digital trust: Cybersecurity, Privacy and Ethics. Benefits: Economic, Social and Competitiveness. During the presentation we will have the opportunity to talk about real cases to factually demonstrate that transforming has real impact.

Learn more Learn more about: How to accelerate the performance of digital transformation in your organization

Cocktail

Networking, cocktails, and conclusions of the mission in the exhibition area.

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This registration is not a confirmation that you can attend the event. The Magnolia team will review your profile and before the event we will contact you to confirm your attendance.

Mission logistics

Auditorio Mutua Madrileña

Paseo de Eduardo Dato, 20

28010 Madrid

 

Gold Allies

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Silver Ally

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Ally

Ally Organizers

From the 2018 mission

Magnolia Amplify 2018