Personalizar y optimizar las experiencias digitales

Crea experiencias digitales que calen en tu público objetivo sin tocar código. Todo en una sola pantalla.
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Mejor, mayor, más alto

Cómo tener impacto con la personalización.

Better Customer Experiences

Las mejores experiencias de cliente

Tus visitantes esperan encontrar el contenido adecuado en el momento adecuado. Que lo hagan o no determina cómo perciben tu marca y tu oferta.

Greater Visitor Engagement

Mayor interacción de los visitantes

Los visitantes implicados tienden a quedarse más tiempo, a comprar más y a mantenerse fieles. La personalización es una herramienta para hacer que una experiencia merezca el tiempo de tu cliente.

Higher Conversion Rate

Mayor tasa de conversión

Ofrecer experiencias digitales relevantes y contextuales a tus visitantes marca la diferencia a la hora de hacer números.

Descubre lo que la personalización de Magnolia puede hacer por ti

Crea experiencias relevantes

Ofrece experiencias personalizadas a cada segmento de visitantes en función de quiénes son, de cómo se comportan y de qué está sucediendo en el mundo. Magnolia unifica y aprovecha tus datos para personalizar tu sitio web y otros canales digitales para tus clientes, mejorando su experiencia y aumentando la conversión y la interacción.

Personaliza cualquier canal según las necesidades

Magnolia permite la personalización omnicanal y la optimización, sin comprometer el rendimiento. Ofrece experiencias personalizadas desde Magnolia o consume contenidos personalizados a través de nuestras APIs que permiten la personalización headless en cualquier front-end.

Personaliza, analiza y optimiza

Magnolia ofrece personalización y tests A/B listos para usar al tiempo que facilita la integración de datos de terceros. Unificamos los contenidos, las analíticas y la información de los clientes en una sola pantalla y creamos las experiencias personalizadas y optimizadas que encantan a tus clientes.

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Magnolia Headless Personalization Diagram

Personaliza cualquier front-end

Las arquitecturas headless son cada vez más populares debido a su flexibilidad, pero ¿la personalización y el headless van de la mano?

¡Con Magnolia sí! Puedes crear front-ends personalizados y consumir fácilmente contenido personalizado a través de nuestra API de integración.

Así es como funciona: Los profesionales del marketing y los autores de contenidos crean variantes personalizadas de un componente basadas en rasgos específicos de la audiencia utilizando el editor visual de Magnolia. Los desarrolladores consultan el contenido especificando estos rasgos en su solicitud de API. A continuación, reciben un contenido limpio y personalizado, haciendo que la personalización headless sea un juego de niños.

Aumentamos tu stack de marketing y tecnología

Segmentos

Define segmentos de audiencia basándote en rasgos específicos de la misma y crea experiencias  personalizadas para cada grupo, lo que aumentará la relevancia y la interacción.

Pruebas A/B

Crea diversas variantes de página y prueba cuál es la preferida de cada audiencia, optimiza el rendimiento de tu contenido y convierte más visitas en clientes.

Marketing Tags

Inserta snippets en tus páginas para recopilar datos analíticos de la web, haciendo un seguimiento del rendimiento para mejorar la información y la atribución; o integra contenido de terceros de medios sociales o redes publicitarias .

Datos de clientes unificados

Integra tu automatización de marketing, CRM o CDP para rastrear el comportamiento de los usuarios y capturar los datos de los clientes en un solo lugar, creando una vista de 360 grados de tus clientes.

Analíticas e información

Incorpora tus paneles de análisis externos directamente a la interfaz de creación de Magnolia y muestra los datos de análisis en el contexto del contenido, ayudándote a mejorar las experiencias.

Optimización del motor de búsqueda

Comprueba y audita el contenido mientras trabajas con diagnósticos y recomendaciones en la página, optimizando el impacto de tu contenido en la SEO.

 

2024 Gartner® Magic Quadrant™ para plataformas de experiencia digital

Magnolia reconocida por cuarto año consecutivo.

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FAQs

What is headless personalization?

Headless personalization is content personalization delivered through a headless content management system (CMS). With headless CMS architecture, content management and delivery are decoupled so that content can be managed and created without the constraints of the presentation layer. Headless personalization allows for more flexibility in the content delivery process and enables personalized content delivery to multiple channels and devices.

Are Magnolia's personalization capabilities headless-ready?

Yes, Magnolia's personalization capabilities are headless-ready. Magnolia provides a headless content delivery API that allows organizations to deliver personalized content and experiences to any channel or touchpoint, including websites, mobile apps, and IoT devices. Magnolia's headless capabilities enable organizations to decouple the content management and delivery layers, providing greater flexibility and scalability.

What is personalization in CMS?

Personalization in CMS (Content Management System) refers to the ability to customize content and experiences for individual users based on their behavior, preferences, and other data. Personalization refers to creating variants of content for different audiences, defining which audience segment should receive which variant, and also testing the variants (e.g., through A/B testing).

What are the different types of personalization?

Depending on the type of data used for personalization, there is implicit (i.e. data is captured by tracking the user’s behavior) and respectively explicit (i.e. data is provided by the user) personalization.

What is a popular method for personalization?

One popular method for personalization is rule-based personalization, which involves setting a set of rules or criteria for personalizing content based on user behavior or qualities. A good example is an ecommerce site that might use a rule-based system to suggest products based on a user's location, browsing habits, or past purchases.

What are the different types of personalized marketing?

There are several types of personalized marketing, including:

  • Behavioral personalization involving data about a user's behavior, such as their browsing history and purchase history, to personalize marketing messages and recommendations.
  • Demographic personalization based on data about a user's demographic profile, such as age, gender, and income, to tailor marketing messages and offers to their specific needs and preferences.
  • Contextual personalization including data about a user's current context, such as their location, time of day, and device, to deliver relevant and timely marketing messages and offers.
  • Collaborative personalization is created when users are asked to provide feedback and preferences to help personalize their experience.

What are the 4 R's of personalization?

  • Recognize: The first step in personalization is to identify the user. This entails gathering and studying user data, including browsing habits, past purchases, and demographic data.
     
  • Remember: As part of personalization, brands must also remember how users have interacted with them. In order to do this, information regarding a user's previous actions and preferences—such as product choices, past purchases, and search queries—must be stored and analyzed.
     
  • Recommend: Another aspect of personalization is making pertinent suggestions for goods, services, or content based on user behavior and preferences. This entails utilizing data and analytics to provide recommendations for goods or information that the user is probably interested in.
     
  • Relevance: Lastly, personalization should concentrate on providing the user with relevant experiences and messages. This entails distributing content, messaging, and offers through the appropriate channels at the appropriate times, all while being tailored to the user's needs and preferences.

What is Personalization vs Codification?

Personalization and codification are closely related terms. This is because personalization involves creating custom experiences for different users.

Personalization involves tailoring content and experiences to individual users based on their behavior, preferences, and other data points. Personalization aims to create a customized experience that feels unique and relevant to each user.

Codification involves creating standardized content and experiences that can be applied to a wide range of users. Codification aims to create a consistent and predictable experience that can be easily replicated across different touchpoints and channels.

What are the steps of web personalization?

The steps of web personalization typically involve:

  • Data gathering: Personalization begins with gathering data about the user, including information about their browsing habits, search terms, and demographics.
  • User segmentation: After data has been gathered, users can be divided into several groups based on traits or behaviors that they have in common. This makes personalization attempts more focused and pertinent.
  • Content creation: Personalization also requires creating content that can be tailored to each user segment. This can involve creating different versions of a webpage, email, or other content asset that are customized for each segment.
  • Personalization rules: Personalization rules specify how each user category should receive content. These guidelines may be determined by a number of variables, including user behavior, location, or device.
  • Testing and optimization: Personalization efforts should be tested and optimized over time to ensure they effectively drive user engagement and achieve business objectives. This can involve A/B testing, multivariate testing, or other optimization techniques.
  • Continuous improvement: Finally, web personalization is an ongoing process that requires continuous improvement and iteration. This involves analyzing data, monitoring user behavior, and adjusting personalization efforts as needed to ensure that they remain effective and relevant.

Comience con una demostración

Obtenga una demostración personalizada de cómo Magnolia puede ayudarle a crear experiencias de cliente totalmente integradas y acelerar su entrega digital.

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