Why go headless with Magnolia?
Launch Faster
With Magnolia's headless CMS, you can instantly pull presentation-independent content from Magnolia into any of your channels -- whether it's your website, app, IoT devices, digital displays or something else.
Custom content types and REST APIs are configurable in minutes. Content authors and frontend developers can get started right away and work in parallel.
Customize To Your Needs
Keep Marketing Happy
Other headless systems leave marketers in the dark. With Magnolia, you get headless delivery with the marketing features you expect in an enterprise-grade CMS, such as in-context editing, full preview and rich personalization capabilities.
Marketers can work more freely, while developers can focus on development instead of being sidetracked by menial tasks.
Keep Marketing Happy
Other headless systems leave marketers in the dark. With Magnolia, you get headless delivery with the marketing features you expect in an enterprise-grade CMS, such as in-context editing, full preview and rich personalization capabilities.
Marketers can work more freely, while developers can focus on development instead of being sidetracked by menial tasks.
Magnolia Headless vs. Traditional Headless
Magnolia Headless
Traditional Headless
APIs
Use Magnolia's industry-leading APIs out of the box and customize them to fit your needs, or simply add your own
Built to be API-first, but without the ability to add or customize APIs as needed
Customization
Customize any aspect of the platform, including the user interface, to your evolving demands
Limited customization of the platform beyond content types and fields
Preview
Allow authors to see what they are building with in-context editing, including for Single Page Apps, and full live preview
Form-based content editing and no preview capabilities kills the creativity of authors and editors
Personalization
Give authors the ability to personalize based on implicit and explicit traits right out of the box
Personalization needs to be implemented by developers on the front-end, straining time and resources
Workflows
More easily build the right security and governance processes with customizable four-eye workflows that are already included
Workflows must be built from the ground up, which adds unforeseen monetary and time costs
Headless for Developers & Marketers
Headless compliments a microservice approach, accelerates development, and makes it easier to find developers. But headless projects backfire when the authoring experience does not get proper attention.
To make compelling content, authors need to understand the actual context of where the content is used. They want a visual preview, and most of all they need more creative control.
Magnolia gives you both: pure headless delivery over REST APIs, while maintaining creative control and context for authors, thanks to our Visual SPA editing and Stories App technologies.
