Efficient and fast: the insurer's main challenge was to translate this online
Groupe Mutuel is one of the largest personal and health insurers in Switzerland. 1.3 million persons are insured with Groupe Mutuel and its subsidiaries, and 23,000 companies rely on Groupe Mutuel for their insurance. The company is committed to digital innovation to help its employees manage vast amounts of data and documents in order to meet customer needs.
Magnolia has provided Groupe Mutuel with the ability to develop a new website and publish relevant content for its audiences, which include both prospects and existing customers. With this centralized solution, the marketing team has achieved new levels of efficiency and the company’s web traffic has increased significantly.
In terms of the final result of the project, it was exactly what we expected. From the customers’ point of view, I think there was really added value because we received feedback, particularly through customer services, which showed us that customers were happy with the result.
We had to integrate with multiple extranets, an external chatbot and analytics tools. There were 2000 pages to create from scratch, so it was a considerable job creating and validating all the content.
There is indeed a technology that is a key feature of Magnolia: the light modules. Light modules allow the developer to work really efficiently within a modern environment.
Find out what Magnolia can do for you
Request a personal demo tailored to your business needs.