Purpose of the mission

Attend to Magnolia Amplify 2019, where more than 300 Technology and Digital Marketing professionals will debate the innovation process, digital transformation and how to create the best user experience, engagement and brand positioning in an increasingly competitive market.

Magnolia Amplify is the right place to build networking and exchange knowledge with the most relevant professionals of the digital economy landscape.

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Countdown

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Key speakers

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Antonio López de Ávila

CEO at Tourism Data Driven Solutions (TDDS)
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Lluís Altés

Director at Digital Enterprise Show (DES) and Digital Expert

Successful missions that will be presented

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Agenda

Welcome coffee and accreditations

The mission will begin with a welcome coffee and networking.

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Welcome speech

Welcome speech and introduction by Miguel Abreu, CEO at Magnolia Spain.

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The era of Smart Tourism

Keynote Speaker: Antonio López de Ávila, CEO Tourism Data Driven Solutions (TDDS). Consulting Internet before making a trip, download a mobile application that allows you to know more about the destination and improve the experience, “tweet” or post photos and experiences on Facebook or Instagram… Information and communications technologies (ICT) have revolutionized the way of planning and booking trips, but also the way to enjoy and share them. Welcome to the Era of Smart Tourism!

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Success story of Applus and atSistemas

More information coming soon.

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Break 1

Visit to the exhibition area and coffee.

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Secret agents to be revealed

More information coming soon.

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Secret agents to be revealed

More information coming soon.

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Break 2

Visit to the exhibition area and second break with finger food.

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How to accelerate the performance of digital transformation in your organization

Keynote Speaker: Lluís Altés, Director at DES and Digital Expert. We have been talking about digital transformation for years; and the opportunities and threats it represents for all types of organizations. If people are disintermediating this sector, creating modern monopolies, if companies do not transform you are dead, that if you take advantage of the value of the information you can create new business models that will make you resistant to the future ... The reality is that around the world we already have many examples of companies that have been successfully transformed and have increased their social and economic profitability. In this presentation, Altés will talk about the Law of digital transformation and the 3 fundamental gears so when it is launched it will have a real impact on our organization. These three basic parts of the digital transformation engine are: People: Employees, Clients and Digital Leadership Digital trust: Cybersecurity, Privacy and Ethics. Benefits: Economic, Social and Competitiveness. During the presentation we will have the opportunity to talk about real cases to show with facts that transforming has a real impact.

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Networking and cocktail

Networking, cocktail, and conclusions of the mission in the exhibition area.

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This registration is not a confirmation that you can attend the event. The Magnolia team will review your profile and before the event we will contact you to confirm your attendance.

Mission logistics

Auditorio Mutua Madrileña

Paseo de Eduardo Dato, 20

28010 Madrid

 

Gold Allies

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Ally

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Recall the 2018 mission

Magnolia Amplify 2018