Leading online watersports equipment retailer
King of Watersports is the UK’s largest online watersports retailer and the world’s largest kitesurf provider. The company stocks a huge range of equipment from market-leading brands across all sports, specialising in kitesurfing, wakeboarding, windsurfing and kayaking, as well as a variety of wetsuits.
As more and more people turn to healthy, outdoor and adventurous lifestyles, King of Watersports needed to broaden its reach and range to consolidate its position as a market leader and, with that, deliver a market-leading shopping experience.
The watersports industry is very visual, so we needed a unique way of showcasing our equipment in use in beautiful locations. With Magnolia, we can pull all of our imagery together in one place and build and preview colourful pages that we know our customers will enjoy. It is really quick and extremely easy to use and our teams can now effectively monitor and maintain all of our web pages within the one platform.