Creating great content on a digital business platform
The Clean Energy Council (CEC) is the leading body representing Australia's renewable energy sector. The non-profit industry association works with hundreds of leading businesses operating in renewable energy, along with more than 4,000 solar installers. It plays an important role as an advocate for the industry, and communicates with government, the public and concerned bodies about renewable energy and energy efficiency.
The organization uses its web presence as a key tool to represent the renewable energy industry in Australia. Whether the online task is delivering compelling advocacy content or providing individual service, Magnolia’s digital business platform has been at the heart of it for several years. When the CEC rebranded recently, it used the opportunity to migrate to Magnolia’s latest major release. Now the CEC can concentrate on creating great content to mobilize the industry and ensure it receives the support it needs.
Magnolia is very powerful, and has enabled us to create a fantastic looking website. Unlike other systems, it makes it easy to control pages and to add components, all in a matter of hours. The user interface is so easy to use that it’s ideal even for editors without much experience. Because it keeps out of the way, this means we can spend our time creating content.
What I’ve liked most is the inheritance feature, which has made it so easy for me to make small modifications. Magnolia is an absolute pleasure to work with. I also particularly like working with Blossom, as it’s so easy to integrate with the work I do. Coming from a pure solutions-focused area, I use a variety of technologies to find solutions for businesses. Magnolia just fits in beautifully.