Initiative Neue Soziale Marktwirtschaft (INSM) or The Initiative for the New Social Market Economy is a group that advocates for market-oriented reform in Germany, and spreads information worldwide about the German model of Social Markets. Mainly funded by the German metal and electrical industries, INSM is a think-tank that has no party or other political affiliation.
The INSM has always wanted technology to play a big role in getting its message out. But its old CMS was inflexible and difficult to use. This was particularly a problem since the content creators are experienced in editing but not in development. Magnolia enabled INSM to develop a state-of-the-art web portal that has allowed it to become a more effective public force for social change.
Implementing the INSM web portal with Magnolia Enterprise Edition went much faster than anticipated. Another enterprise CMS would have taken months longer.
INSM's content creators are all experienced editors with backgrounds in economics, social policy or government. However, none of them have significant HTML or CSS skills, and yet it is a core part of INSM's mission to use modern communications technology to get its message of social equality out. The site includes articles with charts, graphs, even video and audio.
The old CMS didn't make this easy. Often content needed to be custom-coded, as the templates were hard-coded and could not be changed easily. The INSM web properties had also grown considerably since the old CMS was introduced.
INSM knew they were facing a difficult challenge. Import and export between content management systems is more of an art than a science, often involving lots of integration work. Even if that issue could be solved, they still needed a system that could handle the diverse content of INSM and allow for flexible, easy templating. On top of this, many of the available Enterprise CMS systems were so expensive as to stretch INSM's budget.
The STK provides easy to use templates that can be easily modified whenever the content needs special formatting
Most of the Enterprise CMS clients INSM evaluated either lacked the functionality they needed, wouldn't have an easy migration path for the content, or were far beyond the budget in cost.
INSM needed to find a CMS system that:
INSM realized that the best approach would be to take a solid, stable, enterprise-class open source CMS solution and implement the 10% extra that it needed. After reviewing its needs and the market, the organization reached out to Magnolia.
INSM bought Magnolia Enterprise Edition, and the Magnolia engineers immediately got started teaching the developers about Magnolia and getting them up to speed. Over the course of the next three months, Aperto built a world-class web portal for INSM. The project included migrating content from the old CMS to Magnolia and developing a set of templates and related functionality, so that new pages created by INSM could have the flexible layout they needed. Then, they needed to Beta test the new templates and deploy the whole system.
First INSM exported everything in the old CMS to static HTML pages. Next, it manually transfered some of the content to become dynamic pages rendered by Magnolia. The results were a seamless integration of the old content delivered by static HTML pages and the new content generated by Magnolia. Yet it all appears within the same overall design and domain, showing the same style.
With that strategy, INSM avoided content migration hell, while the editors could concentrate on creating new content instead of worrying about old content.
INSM's new portal ensures that content authors can easily structure content in different, yet well defined ways to quickly publish appealing web pages that include multimedia content like audio and video. It also allows visitors to engage with INSM through the commenting functionality available in Magnolia STK.
The time and money saved with Magnolia enabled INSM to focus more on content generation and productivity, improving its ability to accomplish its goals. At the same time, it was able to deploy a world-class web portal for a fraction of the cost and effort of a proprietary enterprise CMS.
The Forrester Wave™
Web Content Management Systems, Q1 2017
Magnolia’s component design leverages content pools to drive dynamic content, while back-end extensibility builds on open source and offers flexible integration.