How Airbus built an award-winning,
modern corporate site with Magnolia

Airbus Group is Europe's largest aircraft, aerospace and defense group, and is renowned for being a pioneer in creating cutting-edge technology in the field. The group needed to create a corporate website that served as an international, modern platform for the company's communication and marketing.

Airbus wanted a scalable, sustainable enterprise CMS that would be intuitive and easy to use for editors. The relaunched Airbus Group website has a modern, standards-compliant user interface. With Magnolia's internationalization support, content authors are able to add and edit content in multiple languages, thereby supporting audiences in different European and Asian countries.

Industry: Manufacturing
Country: Germany
Implemented by: Aperto
Site: www.airbusgroup.com

Why Airbus Group chose Magnolia

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Ease of use

Editors can easily create new pages and publish them independently.

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Multi-device

Create once, publish everywhere - Magnolia enables Airbus to stick to this goal.

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Internationalization

Editors can support audiences all over the world.

 

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Third-party integration

Business process integration with pre-existing ERP infrastructure was easy.

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Scalability

Hosting multiple sites in a single installation was no problem.

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Workflow customization

Airbus could easily adapt and customize the publication workflow.

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Due to Magnolia's modular architecture, the door is open for Airbus Group to easily integrate external business applications in the future, as well as gradually replace or integrate other isolated applications within their infrastructure with one main platform based on Magnolia Enterprise Edition.

The challenge

Improving communication and ease of use

Airbus Group's existing website had not seen an update in some time. Site users had frequent complaints about the difficulty of navigation, lack of "push" information and the static content.

Airbus Group decided to update its site to improve usability and make updates easier. Clear, user-friendly, emotional and concisely structured: this is what Airbus Group wanted for its new look on the web.

The goal was to create a corporate website that served as an international, modern platform for the company's communication and marketing. A scalable, sustainable enterprise CMS was needed for the company’s clients, and it also had to be intuitive and easy to use for editors.

Key requirements

  • Support of accessibility standards
  • Seamless support for blogs, Flash content, and simple cross-linking
  • Easy integration with third-party SAP ERP
  • Multi-language interface
  • Low editor training requirements
  • Scalability and ability to host multiple sites in a single installation

Airbus Group's old website was hard to use and update - the Group decided to bring its corporate site to the next level by relaunching it with Magnolia

 

Aperto, the implementation partner, took advantage of Magnolia's flexibility and its out-of-the-box functionality

The solution

Enhancing and integrating Magnolia

Based on these requirements and following an in-depth evaluation, Airbus Group decided for Magnolia Enterprise Edition and chose Aperto as an experienced partner for the implementation of this large and complex project. Aperto used the Magnolia STK to implement the new design.

Rapid development with the Magnolia Standard Templating Kit

Within six weeks of starting the project, Aperto had set up the editorial templates so that Airbus Group could start filling individual pages with content. Airbus Group was also provided with bespoke functionality, such as the integration and management of Flash applications from within the Magnolia workspace. Other focal points of the project included the customization and extension of the Magnolia workflow to meet the client’s demands. Apart from the technical implementation of the project, Aperto helped set up the necessary infrastructure, held international editorial training sessions, and provided editorial support.

The result

An award-winning, modern, international web presence

The relaunched Airbus Group website has a modern, standards-compliant user interface that also complies to web accessibility guidelines. With Magnolia's internationalization support, content authors are able to add and edit content in multiple languages, thereby supporting audiences in different European and Asian countries. The site also boasts filterable multi-repository full-text search, a feature that is built into Magnolia and therefore required minimal development effort.

The content pages of the site are generated using Magnolia STK templates, and the Magnolia STK remains the basis for further development. Aperto plans to use the STK solution to build new templates or paragraphs, and to generate a consistent editorial feeling for everyone working with the system. The site also won Gold at the Hallvarsson & Halvarsson Webranking France awards 2010.

Benefits of using Magnolia for the Airbus Group project

  • Faster time to market, lower risk with STK technology
  • Improved user experience through internationalization and WYSIWYG editing features
  • Efficent business process integration with pre-existing ERP infrastructure
  • Easy integration of custom workflows
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Magnolia enters the Forrester Wave™

The Forrester Wave™
Web Content Management Systems, Q1 2017

Magnolia’s component design leverages content pools to drive dynamic content, while back-end extensibility builds on open source and offers flexible integration.

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