Farrer Park Hospital + Magnolia
“Magnolia allowed us to solve many of the technical issues we faced before. The composable architecture not only allows us to integrate the other solutions in our tech stack, it also helps us to tighten our security and meet data compliance requirements.”
Farrer Park Hospital is a private healthcare institute founded in 2011 by medical and hospitality specialists.
The hospital in Singapore provides a lifestyle concept that includes healthcare and hospitality in an integrated facility and is home to over 200 medical specialists.
They wanted to provide personalized content for both patients and medical professionals that visit their website to improve the customer experience based on their different needs.
The challenge
Compliance and Data Collection Issues
Prior to implementing Magnolia DXP, Farrer Park grappled to keep up with ever-changing security compliance requirements. In addition, any changes to the architecture required regression testing since data collected from visitors' inquiry forms must be stored separately and securely from the CMS content database. This significantly increased the workload of the IT department during the rollout of any new enhancements.
The solution
Clear Roles and Responsibilities
Farrer Park sought out Magnolia platinum partner Vintedge to help them with the necessary changes to their website. Vintedge recommended Magnolia DXP because it would enable developers to easily reusable templates that could reduce their development time.
Additionally, content editors could manage content types using the Content App, which provided a clear distinction of who could edit content and where it could be edited, as content editors were given clear roles and responsibilities. Vintedge and Farrer Park could also count on solid support from Magnolia consultants, from the presales solution design to the security compliance discussion.
Magnolia also facilitated integrations with a customer data platform that handled form submission data collection, and marketing automation and analytics tools.
The Result
Less Downtime and Faster Publication
Since implementing Magnolia, site downtime at Farrer Park Hospital has decreased by 20%. The lead time between editors requesting a content change and publication has also been reduced by 50%.
This increased the productivity and efficiency of content editing teams at Farrer Park Hospital.
Details
Sector
Healthcare
Country
Singapore
Partner
Vintedge
Website
farrerpark.com
Use case
Corporate Website
Vintedge
Vintedge is a leading independent full-service digital agency in Southeast Asia with a strong focus on technology.
Headquartered in Singapore with offices in Kuala Lumpur, Jakarta and Ho Chi Minh City, and with a combined staff strength of more than 100, we are made up of digital strategists, UX/UI specialists, developers and consultants. From strategy and ideation, to execution and analysis, we are a results-oriented bunch who value the importance of measurable KPIs. We work closely with our clients to identify and set specific deliverables throughout different stages of projects so that we can track our progress effectively.
We are dedicated to building long-term partnerships with our clients, which also explains our zest for continuous learning to build on our team’s capabilities – all of which help us, and our clients, shine in the ever-changing digital landscape. Our long-term partnerships with many global brands are testament to that!
Magnolia for insurers
Consolidate and Conquer with a Digital Experience Platform (DXP). With Magnolia, you stay ahead and improve every customer touchpoint.
