Enabling e-commerce while retaining brand identity
Vitec Videocom is the global market leader supplying high-end camera accessories. Its equipment forms the backbone of the broadcasting industry and can be found on the sets of most major Hollywood blockbuster films and television series.
Vitec’s diverse product range covers lighting, batteries, teleprompters, remote camera solutions, fluid heads, monitors, wireless transmitters, flight cases, bags, and many other camera accessories. Each product line comes from a specialist manufacturer that operates under the Vitec Videocom umbrella while retaining its own distinct brand identity.
Vitec Videocom brands include: Anton/Bauer, Autocue, Autoscript, Bexel, Camera Corps, Litepanels, OConnor, Sachtler, SmallHD, Teradek, Paralinx, The Camera Store, Vinten and Vinten Radamec.
Magnolia provided a strong platform to start bringing these brands together, allowing Vitec to reap economies of scale for e-commerce, while letting each brand retain its unique identity.
This was an ambitious new platform build that set out to use technology as a way of consolidating costs and functionality across our increasingly disparate portfolio. By creating consistent website implementations across our many sub-brands, Priocept and Magnolia have helped us to remove the expense of developing and supporting different systems for diverse websites, markets and products.