To overcome these challenges, Thomas Cook approached Magnolia, using its cloud-based CMS to manage the company’s new website and to ensure an efficient content model was created, and that all 1000 pages of legacy content were uploaded quickly and efficiently.
Flexible content management
With 80% more features than pure SaaS systems, Magnolia’s CMS makes content delivery easy. For Thomas Cook, this meant providing a platform through which content could be collated into a single content app, rather than sitting on individual landing pages. Through this flexible approach, the travel provider was able to build a completely new template and page structure that reflected the Thomas Cook brand, while pulling in existing materials from a central content pool with minimal manual intervention.
The cloud-based nature of this CMS also allowed Thomas Cook to start working on its new site immediately, without having to build its own internal infrastructure. This saved the company significant time, ensuring that the project kept to its strict deadlines and that the Thomas Cook site was live in time for the company’s launch.
Connections and APIs
In addition to the core CMS, it was vital that Thomas Cook could connect to other platforms, applications and sites. Thanks to the flexible nature of Magnolia, along with its wide range of connectors, Thomas Cook was able to pull in external content such as offers and travel updates. Through various APIs, Thomas Cook can now ensure that its customers receive the very latest information and get the very best deals from sites all around the web. This makes the experience so much more dynamic and supports future opportunities.
Exceptional customer support
Working with a small developer team, Thomas Cook selected Magnolia for its cost, reliability and its exceptional customer support. Before signing up for the new CMS, Thomas Cook’s team received daily communication from Magnolia, including education, best practice advice and regular scheduled communications check-ins about the platform. By working as a direct partner to the brand, Magnolia was able to help Thomas Cook sort through its 1000+ pages of content and establish what the best technology would be for displaying and distributing them across the new site.