500k users per month, 80% savings in operating costs
Headquartered in Madrid, Spain, Telefonica is one of the world's largest telecommunications companies.
Telefonica’s Emocion Portal service is a B2C marketplace aimed at selling online content for mobile devices. The Emocion Portal was launched in 2000 and continues to be a relevant component of Telefonica's services offer.
To provide customers with personalized content and better searching capabilities, Telefonica revamped the portal on top of Magnolia CMS. The impact was outstanding:
- 500k users per month for the portal
- 80% decrease in costs
- 60 million euro in revenue in 2016
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