Matching passion for artistry with dedication to innovation
Founded by Henry Steinway and his sons in New York, Steinway has developed more than 125 patents and defined the construction of the modern piano. For over 160 years, Steinway’s craftsmen have sourced the best materials, combining handwork and mechanics to produce the finest grand and upright pianos used by professional pianists and musicians around the world. Magnolia reflected this artisanal perfection in Steinway’s redesigned website.
Steinway wanted to move from its legacy content management platform, which was maintained but no longer state-of-the-art. It looked for a solution that offered more possibilities in design and back-end engineering. Its product range had remained stable over time, with six main products across 60 years. However, the way people learn about its products had changed dramatically, with consumers moving to mobiles, tablets and responsive design. Steinway wanted a solution that enabled it to compose harmonious digital experiences for customers in the world of piano music.
One of the things that attracted us to Magnolia was its app framework. A lot of CMS tools are about building webpages, but on top of that, we wanted to be able to tap on and integrate structured pieces of data such as our dealer network and artist roster. Magnolia with its app structure allows us to do just that, to solve content creation tasks in obvious ways.