Enabling greater user engagement and better communication
Stadtwerke München (SWM), named the “top local utility” in annual surveys, is one of Germany's biggest communal utility companies, with over one million customers and $6.1 billion in annual revenues. It is 100 percent owned by the City of Munich, and its 8,000 employees provide customers with electricity, natural gas, drinking water, district heating and cooling, and public pools. Its infrastructure facilities include various renewable power plants, combined heat and power plants, cutting-edge telecommunication services with its optical fibre system, public transport with underground, bus and tram systems, and both indoor and outdoor pools as well as saunas.
The SWM portal is a primary channel in building its brand identity and communicating with customers. However, the old CMS had an unattractive customer interface and was difficult and time-consuming to work with. Magnolia enabled SWM to adopt a new marketing approach, with an attractive, easy-to-navigate site that reinforces its brand and messaging. Both developers and authors are impressed with Magnolia’s rich feature set, support for best practices, and overall ease of use. Training and administrative costs have plummeted.
It was clear to us that the site was in urgent need of an overhaul. As a result, we were losing marketing and sales opportunities and we found it difficult to communicate our brand identity and value proposition. We chose Magnolia because it is easy to use for both our staff and our customers.
Magnolia has never disappointed us nor has it ever ceased to amaze us. It has opened the doors for us towards a new marketing approach that enables us to cross- and up-sell efficiently on our portal. Magnolia has all it takes to reflect our brand identity in our online presence and allow new as well as existing customers engage with us on the web.