Sainsbury's changing the multi-channel retail industry
We all know Sainsbury’s as the reliable, quality and value-led supermarket that helps shoppers ‘Live Well For Less’. But being one of Britain’s most loved supermarkets isn’t an easy task. Behind the scenes, Sainsbury’s digital team works together to support over 1,500 stores and record numbers of online deliveries.
With a growing digital presence that includes Sainsbury’s Groceries Online, Argos, Tu clothing and Habitat, Sainsbury’s needed to ensure that its digital customers experience a seamless, easy and convenient shopping journey. This needed to be achieved alongside bringing its brands together to ensure consistency and increased author efficiency.
Thanks to Magnolia, we’ve been able to increase the speed at which we can create, manage and launch digital content. Our authors have benefited from reduced content creation time and the ability to respond to customers almost instantly during peak events. This allows us to take an agile approach, giving our teams greater control over their content and ultimately providing customers with a better digital experience.
The flexible nature of Magnolia makes it ideal for Sainsbury’s, allowing us to scale our efforts during peak sales times and busy periods such as the Christmas holidays and Black Friday. Since implementing the new CMS, we’ve seen improvements across almost every metric, from publishing speed to page performance. Magnolia has improved our digital experience and cut our costs. What more could you ask for?
When bringing multiple big-name brands like Sainsbury’s, Habitat and Argos under one roof, avoiding significant downtime is vital. Magnolia has allowed us to bring these brands together seamlessly, providing a digital infrastructure that puts customer experience first, regardless of which channel, device or platform shoppers are using. Since the switch, customer satisfaction scores have reached a record high.
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