Easier and faster to find goods and services
Migros is not just Switzerland's largest retail company, supermarket chain and employer. It is also one of the 40 largest retailers in the world, with over 87,000 employees and revenues in excess of 20 billion EUR (25 billion CHF).
Migros needed a more cohesive architecture for its web properties, as well as a bullet-proof and simple way to migrate away from the old system. As a first step, Magnolia partner Aperto migrated its main corporate site to Magnolia within six months. After the success of this pilot, Migros decided to use Magnolia much more extensively. Editors love that they can get new content published as fast as possible, thanks to a customized editing process within Magnolia. Migros customers also benefit from the new site: www.migros.ch has become a lot more user-friendly.
Our final choice of CMS was determined by a combination of each system’s overall ability to address our business needs, together with its price-performance ratio. During our evaluation, there were only a few individual areas where Magnolia was the first-placed system. However, as a complete solution, it provided by far the best overall coverage of our requirements. From our tests, Magnolia promised the most consistently high levels of functionality and performance, and, up to now, it has delivered on this promise.