Giving customers a consistent, seamless omnichannel experience
The Max Mara Group is Italy’s leading clothing company and one of the largest international fashion houses, with more than 2,300 stores worldwide. Founded in 1951, the company prides itself on offering “haute de gamme” women’s clothing with a focus on high-quality tailoring. Marella is a brand of the Max Mara Group, offering a collection with a fresh and contemporary feel that reflects today's moods and lifestyle.
Marella’s e-commerce sites are a crucial sales channel. Marella has dramatically improved user experience by deeply integrating the “magic” of Magnolia with its existing e-commerce platform. Within days of being launched, the solution brought a significant e-commerce turnover. At the same time, Marella now has the flexibility to finally deliver a consistent, seamless omnichannel experience to its customers.
Magnolia gives Marella the chance to use a content management system which is both user-friendly and efficient. Even without developer support.