Boosting direct sales
In recent years, Air Europa generated great growth online, promoting sales through its direct channels, which became the first sales channel within the company.
They had a proprietary development CMS that generated stability problems, especially when it came to working on a complex website with 29 sites (1 to 5 languages per site) different languages globally.
To continue growing, they concluded that at a technical level they should choose new tools and make a relaunch based on four pillars:
- New CMS: The proprietary CMS was not very agile and not very flexible.
- New payment platform.
- New architecture and infrastructure.
- New Booking Engine for: Sale - Postsale - Check-in.
With Magnolia, we've been able to finish in 5 days a job that took us weeks and was highly stressful.
The customization possibilities and being able to work independently of development allow us to perform much faster.
We needed a CMS that was flexible, open, simple, and supported by a very large community. So we chose Magnolia.
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