Get started with a Magnolia demo
Get a customized demo of how Magnolia can help you create fully integrated digital customer experiences and speed up your digital delivery.
“We needed a CMS that was flexible, open, simple, and supported by a very large community. So we chose Magnolia.”
In recent years, Air Europa generated great growth online, promoting sales through its direct channels, which became the first sales channel within the company. They had a proprietary development CMS that generated stability problems, especially when it came to working on a complex website with 29 sites (1 to 5 languages per site) different languages globally.
To continue growing, they concluded that at a technical level they should choose new tools and make a relaunch based on four pillars:
As the company's website is the main sales channel through which passengers buy Air Europa services, it was internally concluded that they needed to build a new hybrid website based on two parts:
Headless: they were looking for a CMS that would allow them to publish all the content through the API for the most dynamic pages, i.e. those that have the most changes and various components: the Home, Booking, Postsales, Check-in.
CMS-Framework: their objective was to be able to build all the templates within the CMS for the areas of Information, Loyalty and Landing Pages.
They were looking for a CMS that would allow them
Magnolia met all their requirements and was specially chosen because of the Live Copy tool which gave them the possibility of having specific variations or content for each market but keeping the core of the language unified.
Why Magnolia?
Thanks to Magnolia's flexibility and agility, Air Europa can: