Purolite is the global leader in the development, production, and distribution of ion exchange resins, serving multiple industry verticals including Pharmaceutical, Food, Power, Electronics, and Life Sciences.
With sales and marketing efforts spanning the globe, and over a 1,500 technically complex products, Purolite needed a digital business platform capable of scaling, localizing, and globalizing its enterprise. With the dedicated assistance of Magnolia partner Williams Forrest, Purolite has relaunched their global website on Magnolia CMS.
Easy to use
Editors can easily create and publish new pages, products, and categories without developer involvement.
Quality & standards
Magnolia’s use of standard technologies enables fast development and high reliability.
With employees and customers across the globe, Purolite has to account for all new and existing business cases.
A customized interface and workflow allows editors to easily maintain and update complex data and information.
Best of breed Java
Magnolia uses a mixture of well-proven technologies and supports multiple front-end servers out of the box.
Third-party tools such as XML and Webservices can be integrated with Magnolia.
Purolite was impressed with the broad-scope enterprise capability of Magnolia for our CMS solution. The platform had most of what we needed, and what it didn't have was able to be customized by Williams Forrest. They took a great product and made it really work for us.
Certified Partner Williams Forrest continues to be our right hand as we evolve the Purolite online presence.
Purolite needed a consolidated, easily-maintainable data model with a massive scope to serve the needs of its client and global field offices.
Purolite, the world’s leading manufacturer of ion exchange specialty high-performance resins, approached Williams Forrest in 2016 for a complete re-architecture of their global web platform in the Magnolia CMS. With thousands of products in their catalog, each with dozens of technical and chemical attributes, Purolite also required a consolidated data model with a massive scope to serve the needs of its client, global field offices, and multiple business units.
As a Magnolia Premier Partner, WF provided the expertise required to build a performant, multilingual site with a beautiful UI and a completely customized administration portal for content and product management. Just as the Agil e process encourages, the project continued to evolve throughout the development process to include consideration for language localization in a dozen variations, a discrete news and blog feed for the Life Sciences division, robust behavioral tracking, and CRM integration.
Williams Forrest Partner Services:
There are a host of Content Management Systems in the marketplace — and Williams Forrest has worked with most of them.
Magnolia is a standout because it is open source and built upon a standards-compliant Java architecture that our team can easily use to engineer and deliver enterprise-level content management solutions that are easy for our
clients to use and maintain.