Buying drugstore products online is becoming ever more popular*. Rossmann, the drugstore chain, is now going on the e-commerce offensive, and with www.rossmann.de is launching the first completely responsive online shop in the German drugstore sector. The new shop platform combines product presentation and content, such as tips and magazine articles. Aperto provided the concept and design, as well as large parts of the technical implementation using the CMS platform, Magnolia.
“The new shop is the base upon which a greater connection between our online and offline business will be built in the future. We are actively working on providing more services and added value to be able to meet the increasing client needs with the according products,” says Petra Czora, Head of Digital Media and Managing Director of Rossmann Online GmbH.
“The challenge was to develop an optimal customer experience that placed the shopping experience at the centre, presented the products at their best and managed to sell them at the same time,” explains Katja Klüh, Managing Director at Aperto. “Through the close collaboration with the Rossmann development team and the established agile process, we were quickly in a position to add features and continually develop the platform further.”
With Rossmann’s current strategy, the company takes on a pioneering role in mobile commerce within the German drugstore sector. Aperto has worked with Rossmann since 2012 and since 2013 has worked on the relaunch of their consumer platform.
The Dirk Rossmann GmbH is the second largest drugstore chain in Germany and, in terms of turnover, counts as one of the 10 most important grocery retailers in the country. The ROSSMANN drugstore retailer had a turnover of 7,9 billion Euro in the 2015 financial year, with growth of 9,4 per cent. With over 1,900 branches, ROSSMANN is the most widely spread drugstore chain in Germany. The Dirk Rossmann GmbH is an owner-run company and remains largely in the possession of the Rossmann family.
Aperto is the right service agency for the digital age and part of IBM’s Interactive Experience. Founded in 1995 as a digital agency, Aperto now specialises in three disciplines: strategy, creativity and technology — all under one roof. The team of over 320 employees develops marketing and communications solutions as well as new products and business models for the digital era. Together with IBM, Aperto offers future-orientated services such as cognitive computing, data analytics and marketing automation. With offices in Berlin and Basel, the agency assists national and international clients from the business, media, political and social sectors including Volkswagen, MAN, Airbus Group, Coca-Cola, Siemens, ZDF, the government, Migros, Rossman, KSB, SOS-Kinderdorf and WWF. Find out more at: www.aperto.com
* Accordingly to a BITKOM-Studie, around 50 percent of all internet users have already bought dugstore products online. Also a GfK-Analysis predicts, that prognostiziert, that the segments food & drugstore willreach the largest percentage increase in e-commerce until 2025.