Magnolia, the digital business platform vendor, today announced that the Max Mara Fashion Group has chosen Magnolia as the platform to power its multinational multi-site digital presence. The leading Italian fashion group is one of the world’s largest fashion houses, with nine brands and a presence in 2.300 stores throughout the world.
Magnolia is being rolled out as the platform for a number of brands, including Weekend Max Mara, Marella and IBlues. Magnolia will be integrated with e-commerce provider Hybris to provide a complete multichannel commerce solution.
The new implementation is being carried out by Openmind, an Italian software implementation company that has a number of successful Magnolia projects under its belt. With Magnolia, Max Mara will be able to offer its customers a rich and personalized experience across multiple sites and languages.
The Weekend Max Mara site has also gone live in English and Italian, with localized versions to reflect products, prices and currencies in Italy and 26 countries throughout Europe.
“The Max Mara Fashion Group sites use a variety of rich content which needs to be updated regularly for consumption across multiple channels,” commented Mr. Antonio Farini, Group CIO. “With Magnolia, editors around the world will be able to easily add and edit different forms of content in numerous languages. The ease of use and ability to reuse content with different permissions will keep the sites fresh and up-to-date.”
“The combination of Magnolia and Hybris will allow Max Mara to offer a compelling personalized shopping experience to customers,” said Jan Haderka, Magnolia’s Chief Technology Officer. “The new sites will also allow the Max Mara brands to build stronger relationship with customers through customer portals and newsletters which are powered by Magnolia’s ease of integration.”
Magnolia is a digital business platform with a CMS at its core. Enterprises such as Airbus Group, Al Arabiya, Avis and Virgin America use it as the central hub for their web, mobile and IoT initiatives.
Magnolia's unique open suite approach allows organisations to go to market fast, adapt quickly to changing business priorities and integrate easily with third-party systems. This enables them to create outstanding multi-channel customer experiences while maintaining central control over all content assets.
Founded in 1997, Magnolia is a privately-held company headquartered in Basel, Switzerland. The company has offices around the globe, and customers in over 100 countries.
Magnolia PR team
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