Magnolia, the digital business platform with a CMS at its core, announced that it offers connectors to nearly a third of all products included in Gartner’s August 2015 Magic Quadrant report. Specifically, Magnolia provides connectors to Oracle Eloqua, IBM Marketing Cloud, Sugar, Salesforce, Campaign Monitor and Infusionsoft.
Because Magnolia’s flexibility enables easy integration of multiple tools, it is the ideal platform for evaluating marketing automation systems and comparing the results for digital business.
Gleanster says that 79% of top-performing companies have been using marketing automation for more than two years - one of many good reasons to cater to these organizations’ needs. All of Magnolia’s integrations with leading marketing automation, CRM and email marketing platforms allow digital marketing teams to target clients and prospects efficiently and simply across all digital channels. Magnolia enables CRM and marketing automation customers to effortlessly plan and orchestrate marketing campaigns on any device.
Magnolia is partnering with numerous leading marketing automation and CRM vendors because we want our clients to be able to leverage their digital business platform as fully as possible. In our experience, coupling high quality content with tools that build relationships with site visitors almost guarantees an increase in highly qualified leads. Forrester even put a number on it: They say that B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%.
All of Magnolia’s digital marketing integrations are available to Magnolia customers as modules in the Enterprise Edition and without additional cost apart from the third party products’ standard licensing. Existing customers of both products can get started with hardly any configuration and, due to Magnolia's architecture, can quickly customize their solution to reduce time to market.
Magnolia is a digital business platform with a CMS at its core. Enterprises such as Airbus Group, Al Arabiya, Avis and Virgin America use it as the central hub for their web, mobile and IoT initiatives.
Magnolia's unique open suite approach allows organisations to go to market fast, adapt quickly to changing business priorities and integrate easily with third-party systems. This enables them to create outstanding multi-channel customer experiences while maintaining central control over all content assets.
Founded in 1997, Magnolia is a privately-held company headquartered in Basel, Switzerland. The company has offices around the globe, and customers in over 100 countries.
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