Generali, Migros, MOO and Coop Alleanza to headline the event
Magnolia, the Swiss digital business platform vendor, has announced the program for its seventh global conference, taking place in Basel on June 7-9. This year’s event has attracted speakers and attendees from around the world. Magnolia will be sharing some exciting progress on light development, which has made front-end development with Magnolia faster and more agile. It will also be revealing how it will enable companies to get to market quickly while ensuring high compliance and stability.
More than 300 developers and digital business professionals are expected to converge on Basel’s Pathé Cinema for this year’s conference, which will see as many technical talks as ever, but also two full days of digital business talks, in comparison with one day in previous years. Karen McGrane, a world-renowned leading content strategist, will be taking to the stage to talk about Adaptive Content, Context and Controversy.
This year’s program brings together success stories from all over Europe. MOO will be coming from the UK to explain why and how one of the fastest growing print businesses in the world decided to adopt Magnolia, while Generali, one of the world’s leading insurance groups, will explain how it enhances investor relations with its new corporate platform.
There will also be presentations about Toggolino, Germany’s leading pre-school portal; Coop Alleanza, a leading Italian grocery distribution chain; VPRO, a Dutch public broadcasting company and Tele Ticket Service, a full-service ticketing agency based in Antwerp.
For the first time ever, Magnolia’s purpose-built new offices will be the location for the popular workshops which will take place on June 7. In addition to learning how to implement light development and personalization, attendees can also find out how to create client sided apps or improve their authoring skills.
“At Magnolia, we spend the whole year working on improving our product so that we can fuel our customers’ digital success,” says Pascal Mangold, Co-founder and CEO, Magnolia. “The conference gives us an opportunity to share with our customers some of the exciting product improvements and services that we’ve developed.”
“While the digital transformation isn’t just a technical transformation, it can’t happen without a solid software platform. Magnolia’s product strategy was always aimed at empowering organizations to manage customer experience in a post-analog world,” says Boris Kraft, Co-founder and CVO, Magnolia. “Content management has moved far beyond its original premises, and the conference gives attendees an opportunity to hear about some great digital transformation projects where Magnolia has played a major role.”
In addition to learning about other best practice case stories, attendees will have the opportunity to get inside details on product innovations and plans, as well as tips and tricks on how to get the best out of Magnolia implementations.
The event is sponsored by SysEleven, Aperto, IBM, commercetools, Canto, info.nl, Tinext, RedTree, TRIMM and fastforward. Media partners include Linux magazine, CMSWire, CMS Report and Contentmanager.de.
To find out more about the conference, visit the conference site.
Magnolia is a digital business platform with a CMS at its core. Enterprises such as Airbus Group, Al Arabiya, Avis and Virgin America use it as the central hub for their web, mobile and IoT initiatives.
Magnolia's unique open suite approach allows organisations to go to market fast, adapt quickly to changing business priorities and integrate easily with third-party systems. This enables them to create outstanding multi-channel customer experiences while maintaining central control over all content assets.
Founded in 1997, Magnolia is a privately-held company headquartered in Basel, Switzerland. The company has offices around the globe, and customers in over 100 countries.
Magnolia PR team
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