The new dedicated digital marketing track was announced last month, in response to the growing number of digital marketing professionals within the Magnolia community. Key speakers have immediately come forward from US software giant Atlassian, ETECTURE@Ogilvy (the technology arm of Ogilvy and Mather UK), and Switzerland’s largest retailer, Migros.
Mark Halvorson, Director of Interactive at Atlassian Software, will be heading to Basel from San Francisco. He will explore how Atlassian, the creator of JIRA and Confluence, has used Magnolia CMS and other tools to operationalize A/B testing to continually optimize Atlassian’s website.
Daniel Menges, Operations Director at ETECTURE@Ogilvy, will be presenting with Senior Magnolia Engineer Jan Haderka, outlining plans for a new cloud-based Magnolia CMS platform for delivering advanced digital creative within global marketing campaigns.
Representing Switzerland’s largest retailer, Head of Migros.ch Kevin Lancashire will be showcasing how Migros uses Magnolia CMS as a content hub.
These speakers will join senior analyst Tim Walters from Digital Clarity Group, who will open the digital marketing track with a keynote on Customer Experience Management.
Magnolia will be continuing its traditional technical and business tracks alongside the marketing track, with topics including personalization in Magnolia, app development, as well as Magnolia integrations.
To view the event’s program, visit http://www.magnolia-cms.com/conference/program.html. Additional submissions for proposed talks will be accepted up to April 1. To register for the conference, visit http://www.magnolia-cms.com/conference/register.html. Early bird pricing expires on March 31.