What things you’ll be doing?
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Build and nurture strong business relationships with stakeholders within strategic SI and technology partner organizations, promoting buy-in and investment while positioning Magnolia as the leading DXP solution.
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Act as the voice of joint value propositions and positioning for each strategic alliance, collaborating with Sales, Marketing, Partner Success, and Customer Success teams to ensure awareness and alignment.
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Develop and execute joint marketing opportunities with partners, including the creation of shared marketing plans and end-to-end co-marketing programs
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Partner with product marketing to craft compelling content, both for partners as well as about partners for campaigns and communication
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Own regular communication channels with SI and technology partners, including partner portal, partner newsletter, and quarterly partner webinars and events
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Provide comprehensive status reports on joint marketing campaigns, tracking performance against agreed-upon targets and KPIs at global and regional levels.
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Partner with regional marketers globally to monitor and oversee all strategic alliance events globally to ensure successful participation and representation.